DestinationRx Receives HIMSS Medical Banking Project “Point and Click” Award

DestinationRx, Inc., a health plan and drug comparison industry leader, was awarded the Healthcare Information and Management System Society (HIMSS) Medical Banking Project’s “Point-and-Click” Award for 2010. The award was presented on Monday, March 1^st at the 2010 Annual HIMSS Conference & Exhibition in Atlanta, in recognition of the company’s unparalleled accomplishments in translating the financial impact of healthcare decisions to consumers, health plans, providers, and government agencies.

“We are honored to be recognized by such a prestigious organization as HIMSS,” said Jim Yocum, Executive Vice President at DestinationRx. “Transparency will be one of the most powerful forces to ultimately drive down the costs of healthcare, and we are proud to be part of the movement toward empowering consumers to make informed financial healthcare decisions.”

The criteria for the award are based not only on the scale of impact, but also on the quality of the innovations themselves. DestinationRx provides decision support tools such as drug price comparison, health plan comparison and purchasing options for prescription drug and other healthcare transactions, giving consumers unprecedented access to, and simplicity of, the information they need to become smarter and more confident healthcare decision makers and buyers. The most complete installation of DestinationRx technology comprises the largest electronic health insurance exchange in the world. Through these tools, the company has enrolled millions into Medicare Part D and Medicare Advantage plans as well as disseminated drug comparison technology via web services to millions of Pharmacy Benefit Manager (PBM) customers.

Presented by John Casillas, Senior Vice President of the HIMSS Medical Banking Project, the award recognizes excellence in what the organization refers to as the realm of “Health/Wealth Management”, which includes such varied (but related) issues as: cost-sharing, Health Savings Accounts, preventive care costs, and healthcare information exchanges.

“The HIMSS Medical Banking Project was seeking unique accomplishments in the health-wealth area that showed how new healthcare tools are moving to the online setting and stressing the importance of ease of consumer use for general adoption,” Casillas said. “DestinationRx showed great merit in this regard.”

About DestinationRx

Since its inception in 1999, DestinationRx has grown from a pioneer in consumer drug comparison and purchasing to a recognized health plan and drug comparison industry leader. The company provides the healthcare industry with the educational, strategic, and transaction-support tools necessary for their customers and patients to navigate today’s complex healthcare marketplace and make better health care decisions and purchases. DestinationRx provides a service that enables greater choices and clarity for consumers, while helping organizations control costs and increase revenue. Clients include government (DestinationRx powers key components of medicare.gov), America’s largest health plans, Fortune 100 employers, advocacy organizations and PBMs. For more information about DestinationRx, visit http://www.destinationrxinc.com.

About HIMSS

The Healthcare Information and Management Systems Society (HIMSS) is a comprehensive healthcare-stakeholder membership organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare. Founded in 1961 with offices in Chicago, Washington D.C., Brussels, Singapore, and other locations across the United States, HIMSS represents more than 23,000 individual members, of which 73% work in patient care delivery settings. HIMSS also includes over 380 corporate members and nearly 30 not-for-profit organizations that share our mission of transforming healthcare through the effective use of information technology and management systems. HIMSS frames and leads healthcare public policy and industry practices through its educational, professional development, and advocacy initiatives designed to promote information and management systems’ contributions to ensuring quality patient care. Visit www.himss.org for more information.