Brenner to Spearhead REACH3’s Physician Referral Builder

REACH3, the market leader in Customer Relationship Management (CRM) solutions for healthcare, has hired Lori Brenner, Director – Physician Referral Builder, effective March 9, 2010.

Brenner most recently served as Hospital Relations Strategist at Physicians Practice/CMP Medica where she developed physician communication programs. Prior to this role, Brenner was Director of Physician Relations at Saint Joseph’s Hospital. In this role she implemented a successful physician liaison program, a referral tracking system, an issue resolution process and a physician-to-physician call center.

“The first time I saw the Physician Referral Builder application it re-ignited my passion. Physician relations has grown to be an important strategic initiative for many hospitals. This technology makes it possible for organizations of any size to measure and manage their programs adeptly,” said Brenner. “It is something I wish I had had when I was working in a hospital!” she added.

Physician Referral Builder is a comprehensive system designed to help hospitals or specialty care centers to better manage their relationships with referring physicians, increase referrals from existing relationships and obtain referrals from new physicians. It is the healthcare industry’s first application of its kind and was developed by REACH3 based on feedback from healthcare systems of all sizes across the country.

“We are so excited to have someone with such extensive experience in physician relations leading REACH3 and our clients in this important direction,” said says Jim Schleck, executive director, REACH3.

Physician Referral Builder™ can be integrated into an existing CRM system or purchased as a stand-alone product.

For more information about Brenner’s background, visit http://www.linkedin.com/pub/lori-brenner/9/900/8b. To learn more about REACH3, go to www.REACH3.com.

About REACH3:

REACH3 is the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions. Partnering with hundreds of healthcare organizations across the country, REACH3 utilizes data-driven technology to optimize marketing and measure results. REACH3 provides healthcare organizations of any size, complexity, or budget a solution to fit their needs. Clients can produce highly effective direct mail and email campaigns in minutes with access to proprietary data. Headquartered in Verona, Wisconsin, REACH3 is a wholly owned subsidiary of Third Wave Research, Ltd.