Cellufun announces a mobile game “Ty” up with the world’s largest maker of Plush Toys, “Beanie Babies”!

Game Developer’s Conference (GDC): In a further boost to the mobile gaming industry, leading mobile entertainment company New York-based Cellufun, the world’s 8^th largest mobile website has signed an agreement with Chicago-based Ty Inc, the world's largest maker of plush toys, outlining the development of a mobile game that will allow people to take care of their favorite Ty plush pets best known as “Beanie Babies”, virtually! According to the agreement, Ty will provide Cellufun its top branded Beanie Baby icons, known and collected by millions worldwide, for development into virtual pets further blurring the lines between the real and virtual!

The deal will enable mobile users across the globe to access m.Cellufun.com, known as “the world’s mobile playground,” on any mobile network and on any phone with a data plan and browser to adopt their favorite Beanie Baby, care for, nurture, feed and receive the unconditional love only a Beanie Baby can provide. All available at the touch of a button from the mobile device! Anytime, anywhere!

Talking about the “Ty”-up, Ty Inc CEO Ty Warner said, “It is our constant endeavor to provide new products that will increase the enjoyment of our plush characters through new distribution channels, virtual or real. Cellufun’s addictive social games are carefully designed for the enjoyment of everyone and we felt that they were the perfect partner to bring Ty into the mobile entertainment and gaming space. As the #1 maker of Plush Toys we feel confident that through our combined marketing prowess we can reach new audiences through this new medium, the mobile device. And as evidenced from the popularity of social gaming, we expect Cellufun and its new Mobile Ty Virtual Pets, to be an instant hit with people everywhere!!”

Cellufun CEO, Neil Edwards added, “Ty's Beanie Babies are the number 1 plush toy all around the world and we are excited that any consumer in the world can now take their Beanie Baby with them virtually on their mobile."

About Ty Inc.

Founded in 1986 by Ty Warner, creator of the wildly popular Beanie Babies®, Ty is the world leader in the sale of plush toys. In addition to Beanie Babies® and Beanie Babies 2.0™, the company’s product line includes: Bow Wow Beanies®, Pluffies®, Ty Classic®, and Ty Girlz®. The red Ty Heart Logo®, recognized around the world, can be found on all Ty products available at finer specialty gift retailers. Visit Ty on the Internet at http://www.ty.com.

About Cellufun

New York-based Cellufun is the world’s 8^th largest mobile website just behind Yahoo! Mobile. Cellufun is a mobile community where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, with no download required. People around the world can access the Cellufun platform on any mobile network in 10 languages to create personal avatars, play social games, chat, shop and make new friends. Cellufun partners with mobile operators and media companies around the world to deliver branded entertainment and custom-designed mobile marketing solutions.