Natrol Kicks Off Its 30th Anniversary in 2010 by Re-Launching Natrol.com

In 2010, Natrol, Inc. celebrates its 30^th anniversary as a company committed to consumers, technology, and nutrition. Over the past 30 years, Natrol -- a premier marketer, manufacturer, and distributor of nationally branded nutritional products -- has been offering uncompromised service, quality, and innovation through its leading brands, including Natrol^®, MRI, Prolab^®, Laci Le Beau^®, and NuHair^®, that are distributed at more than 54,000 retailers.

Natrol President Harun Simbirdi says, “As a wholly owned subsidiary of Plethico, our parent pharmaceutical company, Natrol today is more than a heritage brand…the company has become a key driver in Plethico’s mission to create a global healthcare brand identity. As such, Natrol will continue its strong growth commitment, with consumers remaining as the company’s primary focus in order for Natrol to continue delivering the best that science, nature, and technology can offer.” ^†

Natrol is kicking off its 30-year anniversary in January by re-launching its website this month at www.Natrol.com, to communicate the company’s commitment to consumer health and to providing a website that will help educate visitors on the benefits associated with dietary supplements.^† The new Natrol.com website includes several unique and user-friendly features for consumer health education and nutritional information, including:

• An easy-to-use search window on the Natrol.com home page allowing consumers to find products by name, category, or common needs; and, a large window on the home page that highlights the company’s newest nutritional supplements;
• Also on the home page, an area called Natrol Health News offering recent health news, clinical research and studies, as well as a section called Ask The Experts where consumers’ health/nutrition/food questions are answered by Natrol’s Corporate Dietitian and/or the company’s Research & Development VP;
• A quick Personal Analysis for consumers to answer a short quiz in several health categories and receive valuable information about Natrol products that can support their individual needs;
• A new My Natrol nutrition club for consumers to join (FREE) and receive exclusive offers and coupons, health tips, and free Natrol samples, as well as updates about the company and its products;
• Easy-to-understand icons for specific health categories -- complete health, weight management, mood support, eye health, brain health, heart health, sleep support, digestive health, and joint health -- that match the icons on each Natrol product label;
• Custom pages for women, men, and kids, each with an educational “did you know” section, a tile addressing key women’s / men’s / kids’ health issues, a section that highlights a specifically formulated product for women / men / kids, and a video segment on each page featuring Michael Yatcilla, Natrol’s VP of R&D
• Separate pages for Natrol Vitamins, and Natrol Specialty Supplements, along with a video segment on each page with Natrol R&D VP Mike Yatcilla; and,
• Other tabs including Natrol promotions, careers, press releases, and a tab listing retailers that carry Natrol products, as well as more info about the company, its representatives, and its family of brands, as well as ways to follow Natrol on Facebook and Twitter, and contact the company and its customer care department.

Natrol will celebrate its 30^th anniversary throughout the year in 2010 by launching unique new products and online initiatives on Facebook, Twitter, and YouTube. The company will also be offering promotions, and events for charity, consumers, employees, retailers and the industry, media and celebrities, and the community. For instance, on Feb. 4 in NYC, Natrol exhibited at the Health & Nutrition Editor Showcase; also, for the 29^th consecutive year, Natrol is exhibiting and launching new products at Expo West on March 12-14 in Anaheim; and, for the first time ever, Natrol will offer FREE Carb Intecept^® Sprinkles to GO! samples in April and May (while supplies last) at five Southern California Simon Malls (at mall customer service and/or the food court). More details regarding these events and other Natrol 30^th anniversary activities will be announced soon.

Natrol products are available in health food stores, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers. More information is available at www.Natrol.com, or by calling 1-800-2-NATROL (1-800-262-8765), or emailing Customer-Service@Natrol.com.

About Natrol – CONSUMER. TECHNOLOGY. NUTRITION.

Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol^®, MRI, Prolab^®, Laci Le Beau^®, NuHair^®, Shen Min^®, Promensil^®, and Trinovin^®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary.

Consumer needs are central to Natrol’s focus. The company pledges to deliver nutritional products with uncompromised service, quality, and innovation through the best that science, nature, and technology can offer. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

All trademarks are the property of their respective owners.

^†These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.