Market Overview

Mikasa® Launches Branding Video: Making Life Memorable

Mikasa® Launches Branding Video: Making Life Memorable

Mikasa®, the leader in tabletop fashion, has launched a branding video entitled “Making Life Memorable” targeted to brides and grooms. The video will be used for bridal and training events, online selling sites and web-based outreach including distribution on YouTube, Facebook, Twitter and blogs.

(PRWEB) May 31, 2011

Mikasa®, the leader in tabletop fashion, has launched a branding video entitled “Making Life Memorable” targeted to brides and grooms registering for tabletop items. The video will be used for bridal and training events, online selling sites and web-based outreach including distribution on YouTube, Facebook, Twitter and blogs.

According to Heather Schall, Senior Vice President Marketing Communications, Lifetime Brands, Inc., “Our branding video provides a glimpse at events in a couple's relationship and showcases how and when Mikasa would fit into these special moments; from when a couple first meets to a 25th wedding anniversary. We hope that this video resonates with couples and that it inspires them to include Mikasa in their registries and ultimately, the rest of their lives.”

Mikasa has been recognized as the worldwide leader in tabletop fashion for over half a century. The brand offers a wide variety of designs in dinnerware, glassware, flatware, giftware and home décor. We invite you to watch “Making Life Memorable” to see how Mikasa can be a part of your most cherished moments!

About Mikasa

Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June 2008. Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa®. Mikasa is a tabletop staple in department and specialty stores throughout the United States. For more information, visit http://www.mikasa.com.

About Lifetime Brands, Inc.

Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Sabatier®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia®. Lifetime's products are distributed through most major retailers in North America. For more information, visit http://www.lifetimebrands.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb5-31-11/MM/prweb8495212.htm

 

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