Market Overview

FLASQ Wines are "Green" and Red, White and Blue

FLASQ Wines are “Green” and Red, White and Blue

With millions of Americans taking the initiative to protect the environment, and reducing their energy and water use, FLASQ Wines fit easily into the lives of today's green-conscious consumer. FLASQ – the first domestic wine sold in 100% recyclable and quick-chilling aluminum bottles – was developed by St. Helena, Calif.-based JT Wines to suit active, highly-mobile lifestyles and Mother Earth herself.

St. Helena, Napa Valley, CA (PRWEB) April 20, 2011

With millions of Americans taking the initiative to protect the environment, and reducing their energy and water use, FLASQ Wines fit easily into the lives of today's green-conscious consumer. FLASQ – the first domestic wine sold in 100% recyclable and quick-chilling aluminum bottles – was developed by St. Helena, Calif.-based JT Wines to suit active, highly-mobile lifestyles and Mother Earth herself.

No doubt, FLASQ's Chardonnay and Merlot varietals taste great, hailing from California's prominent Monterey and San Luis Obispo Counties. FLASQ appeals predominantly to drinking-age Millennials and Generation Xers who desire a modern design, and convenient and portable packaging. And FLASQ is American-made from the grape to its cardboard boxes. FLASQ is all these things and more, specifically, more being centered on environmental stewardship.

How do FLASQ Wines aluminum bottles support the green effort?*

1. 100% of recycled aluminum bottles end up as another aluminum bottle in as little as 60 days.

2. Recovering aluminum for recycling saves money and dramatically reduces energy consumption. The aluminum container reprocessing practice saves 92% of the energy required to produce aluminum from bauxite ore, according to the EPA's individual WAste Reduction Model (iWARM).

3. Aluminum bottles have no limit to the number of times they can be recycled.

4. Around the U.S., aluminum is recycled 50% of the time, compared to glass and plastic, which are reprocessed less than 25%.

5. Compared to glass bottles, the FLASQ aluminum bottle carbon footprint is reduced by 35% due to lighter case weight during shipping. Furthermore, the bottles are not crisscrossing the globe during production, as seen with many manufactured products. They stay within the confines of the United States.

“Two-thirds of the aluminum ever produced is still in use today,” said Tim McDonald, co-founder and CEO of JT Wines. “Here at JT Wines, we place great importance on our environmental commitment. It was imperative for the FLASQ aluminum bottles and screw caps to be 100% recyclable, while also preserving the integrity of the wine.”

Beyond the bottles, the company purchases its cardboard boxes from International Paper, a global organization committed to sustainable forest management and fiber sourcing practices through third-party certification. FLASQ boxes carry the Sustainable Forestry Initiative (SFI) label, which ensures FLASQ is buying its paper products from responsible suppliers. SFI is the world's largest single forest certification standard.

All these green efforts lead to “green” for U.S. growers and manufacturers. FLASQ Wines adheres to strict business practices when sourcing materials.

“The grapes are harvested from California's Central Coast. FLASQ aluminum bottles and screw caps are made in Ohio and Indiana, respectively. The bottle labels are produced in Washington. Boxes are manufactured in Arkansas. And the JT Wines brain trust stretches from Florida to California. We are proud to be one of many small business owners playing a part in the nation's economic recovery,” continued McDonald.

About FLASQ Wines

Priced from $5.99-$7.99 per 375ml demi-bottle, FLASQ Wines is the first line of domestic wines sold in 100% recyclable and quick-chilling aluminum bottles. With Chardonnay and Merlot varietals hailing from California's prominent Central Coast, FLASQ offers a convenient, socially responsible and exuberant approach to the enjoyment of wine. It's Great Wine, Any Time. For information, please visit http://www.FLASQwines.com or call 707.963.0492. FLASQ Wines can also be found on Facebook/FLASQwines and Twitter (@FLASQwines).

*Sources: EPA.gov, Aluminum.org and Dailygreen.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/4/prweb8323846.htm

 

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