Text Message Marketing Provider Text2VIP Powers "Get Fit Challenge" Mobile Campaign

Skinny Nutritional Corp., Maker of Skinny Water SelectsText2VIP As Mobile Service Provider For Aggressive Marketing Plan in 332 Grocery Retailers and 157 Sports Clubs. Program with Town Sports International Coincides with New Year's Resolutions.

Atlantic City, NJ (PRWEB) January 6, 2011

Mobile marketing service provider Text2VIP is executing the SMS campaign for the "Get Fit Challenge" on behalf of their client Skinny Nutritional Corp; makers of Skinny Water and a leader in the zero-calorie enhanced water category. Text message call to action and sweepstakes promotional materials are featured in Skinny Water's retail parners such as Acme, Shoppers, Gristedes, as well as on digital signage in each of Town Sports Club's 157 gyms.

With New Year's Resolutions of fitness and weight-loss in the forefront of many Americans' minds, running a 'Get Fit Challenge' is an ideal program to launch in January. Skinny Water® and Text2VIP created a 'text-in' promotional program where participants can enter to win a Sports Clubs membership, personal training sessions, nutritional consultation, grocery gift card and Skinny Water®.

"Skinny Water consumers lead busy, 'on-the-go' lives. Choosing mobile to identify, reach and engage their customers illustrates a marketing approach that is as fresh and progressive as is their product", said Paul Faherty, Managing Partner at Text2VIP. "We are excited to have them as a client."

"Skinny Water's Get Fit Challenge emphasizes the importance of balancing a healthy lifestyle with our consumers, while creating brand awareness and excitement. We'll have displays in our retail partners as well as TSI's gyms to promote the program, drive sales for Skinny Water and introduce our consumer base to Town Sports Internationals' wonderful clubs." Claims Lindsey Field, National Brand Manager for Skinny Water.(http://www.skinnywater.com)

After Skinny Water considered a number of text message marketing providers, they decided on Text2VIP. According to Lindsey Field; "Text2VIP came highly recommended through clients I have previously worked with on a sponsorship. After having the pleasure of meeting their executive team, I knew I wanted to work with them to create our text campaign. They've made the process of creating our Get Fit Challenge text promotion a very simple and enjoyable one."

ABOUT TEXT2VIP

Privately-held Tex2VIP is headquartered in Atlantic City, NJ and began licensing additional territories in early 2010. Text2VIP and their respective territory licensees provide a managed text message marketing solution for independent bar, night club, retail and restaurant owners. Clients also include the LPGA and franchisees of brands such as; Elevation Burger, Dairy Queen, Chick-fil-A, Subway, Smoothie King, Great Clips, Rainbow Restoration, Firehouse Subs, Flip Flop Shops, Apricot Lane, Salad Creations, Rita's Ice, Jet's Pizza, and Moe's Southwest Grill. For more information, visit http://www.text2vip.com or call 888-813-8398.

ABOUT SKINNY NUTRITIONAL CORP.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants and vitamins. Skinny Water® comes in nine great tasting flavors that include Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine, Peach Mango Mandarin, Lemonade Passionfruit, Goji Black Cherry, Pink Berry Citrus, Kiwi Lime and Blue Raspberry. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Smoothies®, and other Skinny branded beverages. For more information, visit http://www.SkinnyWater.com.

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