Holiday Visits Drive Senior Care Growth: Adult Children Return Home to Discover that Mom and Dad Need Help

Going home for the holidays may not be what it once was, particularly for those adults visiting aging parents. They often return home to discover that Mom and Dad need more help with daily living activities than they expected. Even in today's tough economy, those assisted living needs are driving business opportunities that continue long after the holidays have passed.

Omaha, NE (Vocus) December 14, 2010

The holidays are a time when family gathers from near and far to celebrate what many consider the most joyous time of year. Many adult children, however, return home to conditions that could put a damper on the festive season. It's a fact that holiday visits drive growth in the senior care business.

Sons and daughters, particularly those who visit only for the holidays, may notice a significant decline in the health of their elderly loved ones along with signs that their senior might be needing help at home.

“The post-holiday season is always one of the busiest times of year for local Home Instead Senior Care® offices throughout the country,” said Tim Connelly, director of franchise development for Home Instead, Inc., the franchisor for the Home Instead Senior Care network.

“The needs of their seniors, which families often identify when they celebrate the holidays together the last two months of the year, not only spike business at the end of each year, but often drive demand throughout the next year,” Connelly added. “That's because many of those needs are not seasonal, but reflective of the conditions of aging that so many older adults are facing each day.”

Connelly said that the gift of companionship could be one of the most welcome of all for a senior loved one this holiday season. “It's a gift that keeps giving to older adults all year long and one that is fueling an elder care industry that continues to experience unprecedented growth.”

The aging of the world's baby boomers will impact our culture for many years to come. According to the U.S. Census Bureau, the number of people over age 85 is projected to double by the year 2030 and double again by 2050. This aging of society brings with it new challenges for individuals, families and entire communities. It also creates one of the most exciting business opportunities for those entrepreneurs who act to take advantage of this unprecedented phenomenon.

Anyone interested in learning more about senior care business opportunities can attend one of Home Instead Senior Care's free online franchising webinars.

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