Delta Delta Delta Fraternity Fights to End Fat Talk and Improve Confidence

Tri Delta tackles body image issues by hosting the third Annual Fat Talk Free Week.

Arlington, TX (PRWEB) August 18, 2010

Tri Delta is pleased to announce plans for the 3rd Annual Fat Talk Free Week, a viral campaign designed to raise awareness of the damaging impact of “fat talk” on women in society. This year’s week will take place October 18 through October 22. Fat Talk describes all of the statements made in everyday conversation that reinforce the unrealistic thin-ideal standard of beauty and contribute to women’s dissatisfaction with their bodies.

This year, Delta Delta Delta is inviting supporters of the campaign to submit videos of how they are ending fat talk for the opportunity to win a $1,000 Best Buy gift card. The fan page is located at http://www.facebook.com/fattalkfree.

Years past, Tri Delta produced viral videos that educated viewers on the importance of reinforcing healthy body image by focusing on a healthy ideal, rather than the thin ideal. Videos from 2008 and 2009 have a combined viewing total of 152,000 hits and are available to via the Fraternities YouTube Channel: www.youtube.com/trideltaeo.

“We are anxious to allow others to be ambassadors to the campaign," said Cari Cook, Executive Director of Delta Delta Delta. “In the past, we’ve had so many people speak to us about how much they love the concept but aren’t sure what they can do personally. This year, it’s easy. They can spread the message by suggesting the Facebook page to their friends or submitting a video to the contest. We’re excited to get more people involved because negative body image truly affects so many women.”

The fan page will also feature an interactive pledge form, downloadable event planning guides, guest bloggers and interactive discussions. Submissions will be accepted from now until the October 18-22. The winner will be determined by voters during the official Fat Talk Free Week (October 18-22) and announced by November 1, 2010.

Fat Talk Free Week 2010 is presented by Delta Delta Delta Fraternity and The Center for Living, Learning & Leading. Partners of the 2010 campaign include BillHighway and Stacy Nadeau, the official spokesperson for Fat Talk Free Week 2010.

About Tri Delta

Founded in 1888, Tri Delta is a leader among social Greek organizations through its passion for progress and visionary thinking. Through partnerships with nationally recognized organizations like St. Jude Children’s Research Hospital, award-winning publications like The Trident and innovative collegiate and alumnae initiatives, Tri Delta is committed to leveraging our timeless values to revitalize the sorority experience. For more information, please visit www.tridelta.org or call (817) 633-8001.

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