Market Overview

Invoke Solutions Introduces “groketeer” to the DIY Survey Reporting Market

BOSTON--(BUSINESS WIRE)--

Invoke Solutions, a leader in technology-led services for market research, established a new business and new product for the DIY Survey market and the DIY Survey user. groketeer will provide the DIY Survey users with the ability to move from raw survey data to insights—fast.

groketeer features include a uniquely easy-to-use interface, fully automated and extremely fast charting of survey data, data filtering, statistical testing, data display customization, creating PowerPoint™ slides, creating Excel™ cross tabs reports, data sharing and many more features.

Tal Sliwowicz, EVP of Product Strategy & Development, announced today, “The FREE beta version of groketeer that is designed to support surveys created in SurveyMonkey is now available at www.groketeer.com.” Sliwowicz added, “Future releases to support additional DIY Survey platforms as well as SPSS data files are scheduled over the next 90 days, based on user input and suggestions.”

One of the frequently asked questions is about the name itself, “groketeer.” The definition of “grok” is, “to understand profoundly through intuition and insight,” which is the primary objective of the new groketeer product. The full name of “groketeer” surfaced as the company wanted a name that represented both insights and speed.

“DIY Surveys are very popular from college campuses to businesses to individual users, but a major component missing for the DIY Survey user is the ability to quickly generate graphs, reports and real insights from the raw survey data,” stated Basil Bennett, CEO of Invoke Solutions. “groketeer not only fills the void but offers a much greater and more satisfying user experience, provides real insights and is both quick and fun to use.”

groketeer will operate as a separate strategic business unit within Invoke Solutions and have its own and unique identity, brand, website, marketing, look & feel, business development and communication and social media strategy.

About Invoke Solutions, Inc.

Invoke Solutions is a respected leader in real-time qualitative marketing research known for its online, real-time and large-scale market research expertise that helps industry leaders make key decisions about their products, communications, and strategies. Please visit http://www.invoke.com.

Invoke Solutions
Basil Bennett, CEO, 781-810-2700
Basil.Bennett@invoke.com
or
groketeer
Tal Sliwowicz, 781-810-2700
EVP Product
tal@invoke.com

 

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