McDonald's Stumbles after Disappointing February Comp Sales

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Shares of McDonald's
MCD
are seeing some pressure this morning after the company announced February global comparable sales, which did not live up to analyst expectations. The Golden Arches announced global comparable sales growth of 7.5% in February. Systemwide sales for the month increased 9.4%, or 9.7% in constant currencies. In the US, February comparable sales rose 11.1%. Europe posted a 4.0% increase and Asia/Pacific, Middle East and Africa reported comparable sales increase of 2.4% in February. Investors are disappointed in comparable sales, mainly overseas. According to McDonald's, the current operating environment includes persistent economic uncertainty, austerity measures in Europe and commodity and labor cost pressures, particularly in the US. These challenges are expected to impact McDonald's first quarter operating income growth. "The cornerstone of our ongoing sales momentum is our ability to connect with customers and deliver the menu choices, everyday affordability and convenience they expect from McDonald's," said Jim Skinner, McDonald's CEO. "We will continue to grow sales by focusing on the key elements of the Plan to Win as we strive to become our customers' favorite place and way to eat and drink." Currently, shares of McDonald's are trading down over 3% in pre-market trading at $96.94 per share.
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Posted In: Pre-Market OutlookMoversConsumer DiscretionaryRestaurants
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