UGG for Men Makes a Splash with Waterproof Sneakers

NEW YORK--(BUSINESS WIRE)--

UGG® for Men, a division of Deckers Brands DECK is stepping into the season with a fresh and innovative sneaker collection, complete with exciting new features and benefits including 100% waterproof materials.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160831006582/en/

The first delivery of the UGG® for Men's fall 2016 line, the Pearson Collection, includes an assortment of low and high-top waterproof sneakers featuring the brand's newest innovation, enerG comfort system. The new insole technology delivers supreme cushioning and support that is breathable, moisture-wicking and anti-microbial due to its dual-layer open cell foam and polyurethane pod system. To tie-in UGG® DNA, the heel counter of each style is also lined with UGGpure™ wool to ensure increased comfort for everyday wear.

"Every man needs a go-to shoe no matter what the weather brings," says Patrick Armitage, Director of Men's and Kids' Footwear for UGG®. "Our new 100% waterproof sneakers from the Pearson Collection feature enerG by UGG™ which proves that premium style, unparalleled comfort and full functionality can co-exist beautifully."

Celebrating the duality of fashion and function, the Brock, Kemp, Collin and Hoyt are constructed with the same top-quality materials authentic to the brand's heritage and feature a slimmer, matte silhouette with a modest color palette.

For more information on UGG® for Men visit www.ugg.com/men and follow the men's brand's Instagram page at @UGGforMen.

Click here for imagery and video assets.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGGforMen #DoNothing

View source version on businesswire.com: http://www.businesswire.com/news/home/20160831006582/en/