PBTEEN POP-UP STORE OPENING IN SAN DIEGO

SAN DIEGO--(BUSINESS WIRE)--

PBteen, a member of the Williams-Sonoma, Inc. WSM portfolio of brands, today announces the opening of its pop-up store in San Diego, California on Friday, August 19^th. Occupying more than 5,000 square feet at The Mall at University Town Center, the pop-up store will be the largest of any PBteen location. The San Diego store location was created specifically with teens in mind, and will offer design service experts to help customers design their ultimate bedroom, study space, lounge and dorm room.

"We are excited to open the largest of our PBteen stores in San Diego," said Jennifer Kellor, executive vice president of merchandising for PBteen and Pottery Barn Kids. "This new location will allow our customers the localized opportunity to experience our product assortment and work with design experts to discover fun, easy and creative ways to design their dream space."

To celebrate the opening, PBteen has partnered with local influencers, McKenna Blue and Jaysea DeVoe to host a series of events. In addition to in-store events, customers will have the opportunity to win PBteen gift cards on opening day with values ranging from $50-$250. One customer will win a "golden ticket" $500 gift card.

Schedule of Events
Friday, August 19th at 10:00 a.m. PBteen Pop-Up Store Opens
Friday, August 19th from 11:00 a.m. – 1:00 p.m., Join McKenna Blue, local San Diegian, Fashion and Lifestyle blogger for a DIY "Lennon & Maisy" inspired flower crown class. Following the flower crown class, McKenna will help customers find decorating inspiration with her favorite PBteen décor pieces.

Saturday, August 20^th Yoga Sessions will be held at 11:30 a.m. and 2:30 p.m.
Meet and practice with the youngest certified yoga instructor, Jaysea DeVoe age 14, from Encinitas based SeaVibes Yoga studio. Jaysea will be hosting PBteen style sessions focused on creating the ultimate zen space to practice yoga at home. Following the style session join Jaysea in a 30 minute yoga class. Customers are encouraged to RSVP to reserve a spot in the yoga classes.

For up-to-date information on in-store events and home décor inspiration, customers can follow the San Diego store Instagram page @pbteen_sandiego and join the conversation with #pbteenpopup. The PBteen pop-up store is open Monday – Saturday 10:00 a.m. – 9:00 p.m. and Sunday 11:00 a.m. – 7:00 p.m. The store's address is 4575 La Jolla Village Dr, San Diego, CA 92122.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 624 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines and stores and e-commerce websites in Mexico.

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