PBTEEN LAUNCHES EXCLUSIVE PRODUCT COLLABORATION WITH CELEBRITY MUSIC DUO LENNON & MAISY

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SAN FRANCISCO--(BUSINESS WIRE)--

PBteen, a member of the Williams-Sonoma, Inc. WSM portfolio of brands, today launched a new product collaboration with the multi-talented teen singers, actresses, authors, and above all, sisters, Lennon & Maisy. Inspired by the sisters' creative and bohemian spirit, the ‘Lennon & Maisy for PBteen' collection empowers teens to dream, believe and achieve. The exclusive collection showcases each sister's personal style – Lennon's room focuses around soothing cool hues and embroidered accents creating a tranquil vibe, while Maisy's room features bold colors and playful accents with a touch of vintage flair – when paired together a perfect harmony is created allowing you to mix and match pieces for the ideal room.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160711005332/en/

Celebrity music duo, Lennon & Maisy, new PBteen collection. (Photo: Business Wire)

The ‘Lennon & Maisy for PBteen' collection is comprised of over 50 pieces, including bedroom and lounge furniture and décor that captures the sisters' eclectic style and spirited personalities through the use of worldly patterns featured on bedding and accented on rugs, tapestry quilts and pillows. Pops of Moroccan influence can be seen in the design of standout pieces including the lighting pendants and pouf stool. Unexpected vibrant tassels and stitched embroidery are showcased on wall décor, pin boards and chambray bedding, while butterfly-shaped and peacock-printed pillows add a touch of whimsy to the collection. The ‘Free Spirit Canopy' when hung above the oversized denim ‘Nashville Lounger' demonstrates how to transform any room into the perfect bohemian oasis.

"Partnering with PBteen to design our own bedrooms is a dream come true," said Maisy Stella. "Sharing our individual style through a home décor collection is so exciting," said Lennon Stella. "We can't wait to see how teens take pieces from both of our rooms to create their own individual style."

"We are excited to collaborate with teens, Lennon and Maisy, to design a collection for PBteen," said Jennifer Kellor, executive vice president merchandising, PBteen and Pottery Barn Kids. "Their eclectic and vintage style inspired the bohemian vibe seen throughout the assortment. In celebrating their imagination we hope this collection inspires teens to pursue their dreams."

In celebration of the collection launch, PBteen is hosting a sweepstakes for five lucky fans to win the ultimate Lennon & Maisy prize, including a virtual hangout style session with Lennon & Maisy, along with a pin board from the collection. The sweepstakes will take place now through July 31, 2016, on PBteen.com.

The capsule collection is Lennon & Maisy's first entry into home furnishings and is available online at PBteen.com and in PBteen stores nationwide, with prices ranging from $35 – $1,099. For more information, please visit PBteen.com/LennonandMaisy and join the conversation on social media @pbteen @lennonandmaisyofficial #landmxpbteen.

ABOUT LENNON & MAISY

Lennon & Maisy Stella are actresses, singers and authors. They play Maddie & Daphne Conrad on the hit ABC TV show Nashville. The real-life sisters have garnered a large fan base with over 740K YouTube subscribers and 90 million views, thanks in part to their viral video covers including "Call Your Girlfriend," "That's What's Up" and "Boom Clap." In April 2013, Lennon & Maisy had a show-stopping performance on Nashville of The Lumineers' "Ho Hey." When ABC released it to radio, it not only became the #1 most added song in the nation, their cover also quickly rose to the Top 40 on the Billboard Songs chart. Their rendition remains the #1 most downloaded song from the hit TV show's releases. They've performed everywhere from The White House to Good Morning America. In 2015, they partnered with HarperCollins to release a children's book called "In The Waves." Lennon & Maisy have also become known for their fashion sense, appearing 2 years in a row at New York Fashion Week and walked in the 2016 Go Red For Woman fashion show. Lennon & Maisy are only 16 and 12 years old, respectively, but they have already had experiences that some wait a lifetime to achieve. For more information on Lennon & Maisy, visit www.lennonandmaisy.com.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 624 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines and stores and e-commerce websites in Mexico.

Public Relations, PBteen
Kelley Loeffler, 415-402-4007
KLoeffler@wsgc.com

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