Ketchum's Marni Zapakin Named AMEC's Young Professional of the Year

LONDON, June 28, 2016 /PRNewswire/ -- Marni Zapakin, senior project manager with Ketchum Global Research & Analytics (KGRA), was named Young Professional of the Year at the 14th-annual AMEC Awards held earlier this month in London. AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

"Marni's commitment to measurement is clear to anyone that works with her. She has truly improved KGRA's approaches to measurement by finding simple ways to integrate quantitative survey data with various media measurement data sets," said David Rockland, partner and CEO of Ketchum Global Research & Analytics. "She has rightly earned the respect of her team, her colleagues and her clients over her three years at Ketchum, and we look forward to watching her continue to grow her expertise and find new ways to push Ketchum and the industry forward."

In addition to Zapakin's Young Professional of the Year award, Rockland was honored with a Lifetime Fellowship award from AMEC, recognizing his life-long commitment to communications measurement.

Ketchum also received one Gold, two Silver and one Bronze award for its work on behalf of its clients. Ketchum's award-winning client programs include:

AWARD WINNERS

GOLD: BEST USE OF MEASUREMENT FOR A SINGLE EVENT
"Developing Philips' Integrated PESO Content Strategy for the 2016 World Economic Forum"
Philips with OneVoice Connect*

SILVER: BEST USE OF A MEASUREMENT FRAMEWORK
"Standardizing PR Measurement Across Multiple Brands"
General Mills with Ketchum

SILVER: INNOVATION AWARD FOR NEW MEASUREMENT METHODOLOGIES
"Strategic Communications 2.0"
Cleveland Clinic with Ketchum Global Research & Analytics

BRONZE: BEST USE OF INTEGRATED COMMUNICATION MEASUREMENT/RESEARCH
"When Things Go Viral!"
Clorox with Ketchum Global Research & Analytics

These latest award wins follow a number of high honors bestowed to Ketchum in recent months. In June, Ketchum won a Cannes Lion and seven PRSA Silver Anvils. Earlier this year, Ketchum received three EMEA SABRE Awards and its Russian office was named Russian Consultancy of the Year. Ketchum also won three North American SABRE Awards, three PRWeek U.S. Awards, and four PRWeek Global Awards, including Global Campaign of the Year.

*Ketchum Global Research & Analytics is the research arm of OneVoice Connect

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. OMC (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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SOURCE Ketchum