The Lisa Colagrossi Foundation Announces Its New Brain Aneurysm Awareness Campaign And New Collaborators

NEW YORK, May 4, 2016 /PRNewswire/ -- The Lisa Colagrossi Foundation (TLCF) announced today that they have selected MWWPR and Ogilvy, as their agencies of record. MWWPR, a top five global independent firm and Ogilvy, one of the largest marketing and communications companies in the world, will work with the Foundation to launch a national campaign to create awareness and advance education for the signs, symptoms and risk factors for brain aneurysms.

"This is a critical step forward for the general public today and further demonstrates our commitment to leading the worldwide effort to raise awareness and educating people about a disease more prevalent than breast cancer," says Todd Crawford, founder and Executive Director of TLCF. "Most people don't realize there are warning signs for brain aneurysms and that lives can be saved. Even though we are just beginning, we are proud to share that we have already saved at least 8 lives through our awareness efforts. We are thrilled to have two of the top PR firms in the world partnering with us as we set out to make brain aneurysms part of the national healthcare dialogue and today's announcement represents the first in a series by TLCF that will be game-changing for the entire industry."

In September of 2015, TLCF was founded by Todd in honor of his wife Lisa Colagrossi, a very popular and well-known television journalist who is best known for her work with ABC News. After experiencing an excruciating headache (a warning sign for brain aneurysm), Lisa went to work one morning and tragically fell victim to a massive brain aneurysm. She left behind Todd and her two young sons - Davis and Evan. Learning that her headache was a sign of brain aneurysm and that Lisa might have been saved, Todd decided to dedicate the rest of his life to the Foundation so he can help stop brain aneurysms and save lives.

In addition to awareness and education, TLCF will support cutting-edge brain aneurysm research and support initiatives with the overall goal of saving lives. Because Lisa was a beloved broadcaster, there has been rapid uptake for the Foundation with business leaders, medical professionals, professional athletes and other influential personalities who were also touched by brain aneurysms and are now pledging to work with TLCF in support of its mission.

"All of us at Ogilvy are very committed to helping Todd advance this cause as our dear friend and colleague of more than 10 years recently passed away from a brain aneurysm," says Kate Cronin, Managing Director of Ogilvy PR. "We also believe, as the creators of the original Red Dress campaign for women, the CDC screening initiative with Katie Couric and the Lance Armstrong Foundation, that we are uniquely equipped to launch a powerful life-saving campaign on behalf of The Lisa Colagrossi Foundation."

"Todd Crawford's mission to raise awareness and increase early detection of brain aneurysm resonates strongly with us at MWWPR," said Michael W. Kempner, President & CEO of MWWPR.  "We are honored to partner with The Lisa Colagrossi Foundation, leveraging our storytelling abilities to amplify this critical message and help save lives." 

- Learn more about the Lisa Colagrossi Foundation by visiting: www.tlcfound.org 

ABOUT THE LISA COLAGROSSI FOUNDATION

The Lisa Colagrossi Foundation is the worldwide leader in the fight against brain aneurysms. The Foundation's primary purpose is to create awareness and education for the signs, symptoms and risk factors for brain aneurysms while enhancing research and support initiatives that will help save lives. The organization encourages programs that promote early detection and innovative research from world-renowned neurologists in the quest to find more effective methods in the areas of prevention and treatment. TLCF is a private funder of brain aneurysm programs focused in the areas of awareness, education, research and support throughout the United States.

ABOUT OGILVY PUBLIC RELATIONS

Ogilvy Public Relations, part of Ogilvy & Mather, is one of the largest marketing and specialist communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015. It was also named the Best Digital Agency in the World. O&M is comprised of more than 500 offices in 126 countries. It is a WPP company WPPGY and part of Fortune Global 500. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

ABOUT MWWPR

MWWPR is one of the world's top five independent public relations agencies with a global network of eight offices across the US and Europe. With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR's Matter More™ approach has been recognized by numerous top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for "Company of the Year" and 2014 accolades include the Global Sabre Award, "PR Agency of the Year," and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR." To learn more about MWWPR, visit htpp://www.mww.com or @MWW_PR.

Contact:
Laurie Masonson
917-459-6164
laurie.masonson@ogilvy.com

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SOURCE The Lisa Colagrossi Foundation