Immersion Renews License Agreement With MEIZU for TouchSense® Haptic Technology

SAN JOSE, Calif. & SHANGHAI--(BUSINESS WIRE)--

Immersion Corporation IMMR, the leading developer and licensor of touch feedback technology, today announced that it has renewed a license agreement with MEIZU Technology Co. Ltd., a leading manufacturer of mobile devices in China, for the use of Immersion TouchSense® technology in MEIZU branded smartphones. Immersion's TouchSense technology enables device manufacturers to appeal to users' sense of touch by incorporating high-quality tactile effects and feedback in user interfaces and applications to simulate the connected experiences of the real world.

Using TouchSense Haptic Enabling Kit, Immersion's team will work with MEIZU to create custom designed tactile effects and implement a unique user experience for the prominent China mobile phone brand. For example, MEIZU's recently launched PRO 6 series feature a number of different use cases with Immersion's haptic technology, such as the back button, long-click home button, incoming calls, dial pad and keyboard. The tactile effects, adjustable to fit users' personal preferences, increase usability of mobile phone functions and enable MEIZU to deliver a more compelling product to its customers.

"Our cooperation with Immersion was very successful this past year. We received excellent feedback from the market and very satisfying sales performance on the phones we launched with Immersion's TouchSense technology," said Mr. Liang Dongming, CTO of MEIZU, "We are going to keep exploring the capabilities of haptics to best leverage Immersion's technology and deliver rich, vivid and interactive user experience(s) to our customers."

"As a leader in the China mobile phone market, MEIZU is at the forefront of exploring innovative technologies that improve the functionality and design of its smartphones to better serve the needs of its users. We are pleased to deepen and broaden our relationship with MEIZU. Our team is dedicated to helping MEIZU deliver great haptic experiences, advance its user experience and lead the market in delivering innovative products," said Mr. Shuo Liu, managing director, Greater China, Immersion.

About TouchSense haptic solution for mobile devices

Immersion's TouchSense technology allows device manufacturers, content creators and software developers to design high-quality, power-efficient, tactile effects that enhance mobile device user interfaces, apps and entertainment content.

Immersion's TouchSense Haptic Enabling Kit for mobile OEMs includes haptic software and design framework, integration tools, reference guides, UX design services and support, as well as intellectual property rights based on Immersion's comprehensive patent portfolio. The kit is supported with more than 100 different tactile reference designs, that include touch confirmation, message alerts and phone settings, camera, keyboard and other high value use cases. More information on TouchSense technology can be found at www.immersion.com/products.

About Immersion

Founded in 1993, Immersion IMMR is the leading innovator in haptic technology. The company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore "mechanical" feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,200 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at www.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's TouchSense technology, the continuing availability of MEIZU's mobile smartphones with Immersion's TouchSense technology, and the future collaboration between Immersion and MEIZU.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's TouchSense technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve adoption of or commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and lack of market demand for Immersion's technologies. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

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