First and Only Bluetooth® Enabled Pregnancy Test Now Available Nationwide, From the Makers of First Response™

EWING, N.J., April 18, 2016 /PRNewswire/ -- Church & Dwight Co. Inc. CHD, the makers of First Response™ pregnancy and ovulation tests, has announced that First Response™ Pregnancy PRO Digital Pregnancy Test + App Access*, the first and only Bluetooth®** enabled pregnancy test stick, is now available nationwide.

Unveiled earlier this year at the 2016 Consumer Electronics Show, the Pregnancy PRO digital pregnancy test syncs directly to the First Response™ app on a user's mobile device. Once synced, the app provides women with step-by-step assurance through her testing process, as well as a variety of resources to help reduce stress during the three-minute countdown to the result. Once the result is displayed on the user's test stick, the result will sync to the user's mobile device and the app will provide a personalized action plan based on the user's data input and the test result.

"First Response has been a trusted brand for women for nearly 30 years and we understand the many emotions and questions that arise during the pregnancy journey. When seeking answers to her questions, millennial mothers turn to their smartphones," said Stacey Feldman, Vice President of Marketing, Church & Dwight. "This is why First Response pioneered the first and only Bluetooth® enabled pregnancy test and app access, which instantly gives her the information she needs during her pregnancy journey on the device she's using most, her smartphone."

During the three-minute wait time, the user is offered a variety of options to help ease anxiety, including:

• Calm Me: Relaxing visual content, such as ocean waves and breathing techniques
• Educate Me: Content that informs her, such as fertility quizzes and top conception questions
• Entertain Me: Videos to help distract and entertain her, such as cooking tricks and playful animals

Following the test result, the Pregnancy PRO app will offer suggested next steps and informative resources, based on the user's input data. This information can range from understanding how fertility works, to pregnancy fitness, nutrition, pregnancy milestones, suggested questions to ask her doctor, and updates on the expected growth of the baby (based on normal gestational development). Content partners featured the app include Meredith Corporation, Buzzfeed, RESOLVE and First Response reproductive specialists.

"My patients come to me with a multitude of fertility and contraception questions," said Dr. Lauren Streicher, practicing Ob-Gyn and Associate Clinical Professor of Obstetrics and Gynecology at Northwestern University's Feinberg School of Medicine. "But I can't be in their home with them when they take that all important pregnancy test. The Pregnancy PRO app experience offers women a wealth of trusted resources and accurate information for their reproductive, pregnancy and fertility-related questions right at their fingertips."

First Response™ is the leading pregnancy test brand on the market² and offers a portfolio of products for every step of the pregnancy journey, including ovulation tests, supplements and Pre-Seed fertility friendly lubricant and consistently incorporates the latest technology to offer women the highest quality options during these crucial, anxiety-filled moments in their reproductive health journey. The Pregnancy PRO Digital Pregnancy Test will be able to detect pregnancy as early as six (6) days before the day of the missed period and with over 99% accuracy from the day of the expected period.³

First Response™ Pregnancy PRO Digital Pregnancy Test & App Access is now available at major retailers at a suggested retail price of $14.99 - $21.99. The First Response™ app is available for free download on Android and iPhone devices and in the Amazon appstore.  For more information about First Response™ Pregnancy PRO, please visit www.PregnancyPRO.com.

About First Response™ Products
For nearly 30 years, the makers of First Response™ have been a pioneer in women's health with a portfolio of innovative pregnancy and ovulation at-home test kits. Highlights of the portfolio include: First Response™ Early Result Pregnancy Test and First Response™ Gold™ Digital Pregnancy Test, which can be used earlier than any other brand on the market to detect the pregnancy hormone hCG; First Response™ Women's Health Multivitamin Gummies; and Pre-Seed™, the #1 fertility friendly  personal  lubricant. To help women get pregnant sooner***, there are also the First Response™ Ovulation Tests, which help to determine a woman's most important fertile days by detecting their LH surge. For more information, visit www.firstresponse.com.

About Church & Dwight, Co., Inc.
Church & Dwight, Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household and specialty products under the ARM & HAMMER brand name and other well-known trademarks.

* developed in conjunction with Qualcomm Life
** The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Church & Dwight Co., Inc. is under license. Other trademarks and trade names are those of their respective owners.
*** Sooner than without ovulation testing when directions are carefully followed - See more at: http://www.firstresponse.com/Products/Ovulation/Ovulation-Plus-Pregnancy-Test#tab_pregnancy_faqs
1.eMarketter, "Tracking Today's Patterns of Motherhood, Digital and Otherwise," 2015
2.Nielson AOC 52 weeks ending 11.14.15
3. FIRST RESPONSE™ detects the pregnancy hormone 6 days sooner than the day of your missed period (5 days before the day of expected period). >99% accurate at detecting typical pregnancy hormone levels. Note that hormone levels vary.

Contact:
Ramsay Hanson, Edelman
212-729-2446
ramsay.hanson@edelman.com

Photo - http://photos.prnewswire.com/prnh/20160415/356064 

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SOURCE Church & Dwight Co., Inc.