CraveOnline Joins 7UP to Celebrate the 10th Anniversary of The Music Lounge During Ultra Music Festival Featuring Exclusive Video Creative from Martin Garrix

LOS ANGELES--(BUSINESS WIRE)--

Evolve Media's CraveOnline, the number one online destination for males, announced that for the second year in a row it is partnering with 7UP as the media sponsor to host the VIP area of The Music Lounge during the Ultra Music Festival in Miami. The three day event, which features the biggest names in EDM, will be held Thursday, March 17 to Saturday, March 19, from noon to 6pm at the W South Beach.

Under the partnership, CraveOnline will serve as a media sponsor for the invite-only VIP Lounge, allowing their passionate music audience at home to stay in-the-know with live updates from The Music Lounge and the Ultra Music Festival. Set reviews, video interviews, behind-the-scenes content and event photos will live on 7UP Branded Ultra Content sites on CraveOnline and EDM.com. There will also be CraveOnline and 7UP brand ambassadors, signage, VIP gift bags and more. Additionally, 7UP and CraveOnline are co-hosting a special VIP area where exclusive interviews with celebrities, performers and some of the industry's top artists will take place.

"We are thrilled to partner with CraveOnline as our media partner because they are able to aide in showing how 7UP is finding new and exciting ways for fans to experience music," says Kevin Brandvold, Director of Marketing, 7UP. "The notion that music has the ability to lift you up is extremely powerful and speaks to the positive sentiment that we are trying to convey. Martin Garrix is an astonishing artist who truly understands the uplifting effect that music has on people. It can be felt, it can be seen and it literally has the power to move you."

On Friday, March 18 at 4p.m. ET / 1p.m. PT, CraveOnline will debut "Music Lifts You Up," the new digital creative video from Martin Garrix's (stylized Mar+in Garrix), in an article that showcases 7UP's exclusive partnership with the groundbreaking Dutch DJ, composer, musician, and record producer.

"Collaborating with 7UP on one of the hottest EDM events in the country, serves as yet another example of how CraveOnline connects millennials who are music enthusiasts with highly influential brands in ways that start and perpetuate powerful conversations between consumers and the brands that truly want to support their passions," said Brian Fitzgerald, President of Evolve Media, parent company of CraveOnline. "This partnership allows us to go bigger from a content and marketing perspective around important cultural events, catering to the voracious millennial appetite --- whether it is from the red carpet or with pre-event lead up articles, live updates and follow-up articles from the Music Lounge and Ultra Music Festival."

Attendees with access to the invite-only CraveOnline and 7UP-sponsored VIP Lounge at The Music Lounge will also enjoy a cooling misting lounge with couches and table service; a 7UP Bar featuring a special beverage poured through an "ice luge"; a custom media wall built from 7UP bottles where live interviews will be broadcast from CraveOnline and EDM.com; logoed beach towels and more.

About CraveOnline Media, LLC: CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 25-34 featuring music, culture, art, design, and style. As the largest male lifestyle publishing company, CraveOnline Media attracts over 50 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Coca Cola, Unilever, Dr. Pepper Snapple Group, Diageo, Best Buy, Gap Brands, and Dell. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (www.evolvemediallc.com).

About 7UP: 7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group DPS. A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand's latest news and updates, follow 7UP at Facebook.com/7UP or Twitter.com/7UP.

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