Build-A-Bear Workshop and TXT Retail Deploy Global Omni-Channel Planning Solution

MILAN, ITALY --(Marketwired - January 14, 2016) - TXT Retail, the leading provider of integrated and collaborative End-to-End Planning solutions for the Fashion, Luxury and Consumer sectors announced that Build-A-Bear Workshop, Inc. BBW, an interactive destination where guests can create personalized furry friends, has successfully deployed the TXT Retail Planning solution.

Jennifer Kretchmar, chief product and innovation officer for Build-A-Bear Workshop, commented, "We set an aggressive implementation timetable at the onset of this project and, with the guidance of our dedicated team and the services and support of the TXT Retail team, have been able to meet all targets. In delivering the TXT Retail Planning solution, TXT Retail showed expertise and a company-wide commitment to deliver best-in-class applications and services." Kretchmar continued, "The TXT Retail team helped us to bring best practices into our planning process."

Build-A-Bear Workshop has been able utilize the TXT Retail Planning solution to enhance their merchandise planning process and create an end-to-end planning solution to support the company's global growth ambitions. Build-A-Bear Workshop has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.

"Build-A-Bear Workshop sought to increase planning capabilities in order to handle the complexities of being a global, multi-channel retailer with direct and indirect channels," said Peter Charness, SVP North America and Global CMO at TXT Retail. "We are delighted we were able to assist such a talented organization, and we're proud to add them to the growing list of North American retailers that have selected our Planning solution and have achieved their targeted implementation dates and budget. On time and on budget are cornerstones of the TXT Retail services team," concluded Charness.

"The implementation of the TXT Retail Planning solution has many benefits, including the usability of the system for the people who really matter, the planners," said Kretchmar. "Features, like being able to export and share personalized views quickly, save time and help planners better utilize their time to focus on the products and the customer need."

About TXT Retail

TXT Retail is the first mover and leading provider of integrated and collaborative End-to-End Planning, PLM and Supply Chain Collaboration solutions for the Luxury, Fashion and Consumer sectors. The TXT Retail solution is based on a flexible platform that encompasses the full spectrum of activities involved with planning, designing, delivery, and managing assortments through every stage of its lifecycle. TXT Retail projects leverage the TXT AgileFit best practices processes and reference applications, which ensure high quality and fast benefit generation. TXT Retail counts on more than 300 employees and serves more than 300 Fashion, Retail and Luxury customers worldwide, including leading global players such as Aeropostale, Arcadia Group, Auchan, Bestseller, Carphone Warehouse, Desigual, Dior, Geox, Guess, Levi Strauss & Co., Louis Vuitton Malletier, Monoprix, Pandora, Sephora and Tesco.

TXT Retail Global Headquarters are in Milan, Italy with offices in Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Spain, United Kingdom and United States. TXT Retail collaborates with selected specialized partners worldwide.

TXT Retail is part of TXT e-solutions, a company listed on the Italian Stock Exchange TXT

www.txtretail.com

About Build-A-Bear Workshop

Founded in St. Louis in 1997, Build-A-Bear, a brand kids love and parents trust, seeks to "add more heart to life." Build-A-Bear Workshop has approximately 400 stores worldwide, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015. Build-A-Bear Workshop BBW posted a total revenue of $392.4 million in fiscal 2014. For more information, visit the Investor Relations section of buildabear.com


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FOR FURTHER INFORMATION PLEASE CONTACT:

Contacts:
TXT Retail
Patrizia Calvia
Product Marketing Manager
patrizia.calvia@txtgroup.com