PBTEEN DEBUTS EXCLUSIVE COLLECTION WITH MAKE ME NAILS CO-FOUNDED BY TEEN CELEBRITY G. HANNELIUS

SAN FRANCISCO--(BUSINESS WIRE)--

PBteen, a member of the Williams-Sonoma, Inc. WSM portfolio of brands, today announced, an exclusive collaboration with Make Me Nails, created by star of popular Disney® show, A Dog with a Blog, turned teen tech entrepreneur, G. Hannelius and co-founder, Lauren Jones. Make Me Nails, a fully-customizable nail wrap iPhone app and e-commerce platform allow consumers to create individual nail wrap art for each finger, for the ultimate custom manicure. The exclusive Make Me Nails for PBteen collection features holiday-themed nail designs with festive patterns, including Holiday Wonderland and Winter Blush, which bring to life the holiday season and capture the playfulness of PBteen prints. Make Me Nails for PBteen sets include a single use nail wraps, nail file and easy DIY instructions for $12 each and are available for purchase exclusively at PBteen stores nationwide.

To celebrate the launch, PBteen will host an in-store event with Hannelius on Saturday, December 12 at the South Coast Plaza PBteen store in Costa Mesa, California. From 1:30pm – 4:30pm, Hannelius will be on-site to demonstrate how the Make Me Nails app works and how to easily apply the nail wraps. Following the demonstration, fans will have the chance to meet and take photos with the teen tech entrepreneur.

"We're delighted to partner with Make Me Nails this holiday season in our effort to spotlight and support teen entrepreneurs," said Jill LaRue-Rieser, Senior Vice President, Merchandising for PBteen. "G's fresh and innovative perspective on how to merge the tech and beauty industries is an inspiration. We hope that by sharing her story we can encourage other teens across the country to work hard and follow their dreams."

"We are so excited to team up with PBteen. At 16 years old, I feel truly grateful that we are able to have our first Make Me Nails retail experience with such a wonderful company. Our brand aesthetic harmonizes beautifully with PBteen," said G. Hannelius, co-founder of Make Me Nails. "We have worked hard to create some gorgeous nail wraps for this collaboration, and I hope everyone loves the looks as much as I do. As a teen tech entrepreneur, I hope to inspire other young girls to keep dreaming and creating! You never know how far your ideas can take you - and for me, this opportunity proves that."

To join the conversation on social media, please follow @pbteen, @makemeofficial and #mypbteenmakemynails. For further details on the in-store event, please visit PBteen.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, We Heart It, Wanelo, and its blog theStyleHouse. Additionally, PBdorm has a dedicated following on Instagram. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 623 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and Mexico.

ABOUT MAKE ME NAILS

MAKE ME NAILS (MMN) www.makemenails.com, is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to turn their fingers into up to 10 different personalized works of art. The brainchild of television star and social media influencer turned teen tech entrepreneur G. Hannelius and content creator Lauren Jones, app users select up to 10 original images – one for each fingernail. Users can choose from their iPhone photo library, social media pages, or mix and match their own photos with pictures from MMN's extensive in-app image library. Website purchasers can select from up to five exclusive designs-personally selected by G herself. One set of MMN comes mailed with 10 nail wraps (plus extra wraps to ensure a proper fit for every nail), a MMN nail file, and easy DIY application instructions. Nail sets are available in Small and Medium sizes.

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