Acuity Brands, Inc. Adds ByteLight(TM) Indoor Positioning Technology To Popular Retail Lines

ATLANTA - November 17, 2015 - Acuity Brands, Inc. AYI today announced newly enhanced LED luminaires for retail applications that incorporate ByteLight(TM) technology to create an ultra-precise indoor positioning and wayfinding system.

ByteLight technology from Acuity Brands provides Platform-as-a-Service capability - using luminaire-embedded Visible Light Communication and Bluetooth® low energy technologies combined with cloud-based software services - to assist retailers in delivering relevant digital content to shoppers via mobile devices. ByteLight technology enables retailers to provide offers, product information and assistance to shoppers based on their in-store location.

"Lighting-driven indoor positioning services are emerging as the best approach for retailers to deliver a true omnichannel shopping experience to their customers at the point-of-purchase location," said Steve Lydecker, Acuity Brands Lighting Senior Vice President of Applied Integrated Solutions. "Our LED luminaires enabled with ByteLight technology deliver a superior indoor positioning solution that allows retailers to engage digitally with their customers anywhere in the store. This new capability gives the retailers the potential for increased revenue and shopper loyalty."

Acuity Brands energy-efficient LED lighting products enabled with ByteLight technology are available in both recessed and suspended-style luminaires. Acuity Brands offers new construction fixtures, as well as retrofit assemblies that help lower renovation costs by allowing retailers to convert recessed fluorescent fixtures to high-performance LED without removing the old housing. Luminaires and LED drivers available for use with ByteLight technology include:

• Traditional recessed grid volumetric architectural luminaire which offer classic aesthetics

• High-efficiency recessed grid open louvered solution which optimizes light distribution for merchandise and interior environments

• Open ceiling suspended retail aisle performance luminaire which distributes crisp uniform light toward the "selling zone" shelved merchandise

• Award-winning ECOdrive® LED drivers from eldoLED®, both UL listed and CE approved, for use in a variety of Acuity Brands and select OEM manufacturers' luminaires

Retailers can also benefit from operational savings by using ByteLight technology to obtain information that allows them to optimize staffing, efficiently replenish out-of-stock locations, and assess the impact of marketing and merchandising strategies.

Click here for more information on lighting-based indoor positioning services, and other Acuity Brands lighting solutions.

About Acuity Brands

Acuity Brands, Inc. is a North American market leader and one of the world's leading providers of indoor and outdoor lighting and energy management solutions. With fiscal year 2015 net sales of $2.7 billion, Acuity Brands employs approximately 8,000 associates and is headquartered in Atlanta, Georgia with operations throughout North America, and in Europe and Asia. The Company's products and solutions are sold under various brands, including Lithonia Lighting®, Holophane®, Peerless®, Gotham®, Mark Architectural Lighting(TM), Winona® Lighting, Healthcare Lighting®, Hydrel®, American Electric Lighting®, Carandini®, Antique Street Lamps(TM), Sunoptics®, RELOC® Wiring Solutions, eldoLED®, Distech Controls® and Acuity Controls(TM).

All trademarks referenced are property of their respective owners.

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Media Contact:
Alex Fencl
Ketchum for Acuity Brands
alex.fencl@ketchum.com, 404-879-9122