Kellogg Company Broadens Commitment to Animal Welfare, Will Source 100% Cage-Free Eggs by 2025

BATTLE CREEK, Mich., Oct. 29, 2015 /PRNewswire/ --

Tweetable Highlights:

• @KelloggUS to source 100% cage-free eggs, eliminate gestation stalls by end of 2025

As part of its ongoing dedication to corporate responsibility, Kellogg Company announced today its plans to build on its commitment to animal welfare by sourcing only cage-free eggs for its foods and eliminating gestation stalls from its pork supply chain by the end of 2025.

In addition, Kellogg will consider the "Five Freedoms" of animal welfare, an internationally recognized set of humane treatment principles, as part of its process to continuously improve its supply chain in the future.

"Even though we are a grains-based company and use very few animal products in our foods, we understand that we have a role to play in influencing responsible behavior throughout our supply chain," said Paul Norman, President, Kellogg North America. "Today's announcement allows us to lead positive change in a way we know gives consumers more of what they want from brands and companies -- a strong focus on social responsibility."

Kellogg uses eggs in some of its foods, including Eggo^® frozen breakfast foods and MorningStar Farms^® frozen veggie foods brands. The company also purchases a very small amount of pork for some of its frozen breakfast sandwiches. Kellogg has already reduced its use of eggs from caged hens in MorningStar Farms products by 20 million eggs since 2007, and by the end of 2016, the company has committed to switch one million more cage-free eggs within its MorningStar Farms brand. Today's announcement, which applies to its U.S. operations, takes those promises one step further with the move to 100 percent cage-free eggs.

"We are proud of the progress we've made to date as we've sourced an increasing number of cage-free eggs," said Diane Holdorf, Chief Sustainability Officer at Kellogg Company. "While we hope these transitions come sooner than 2025, we understand that the development of alternative housing methods takes time and are committed to working with our suppliers to establish the appropriate path forward. "

Today's announcement builds on Kellogg's longstanding commitment to corporate responsibility. The company is committed to responsibly sourcing its priority 10 ingredients, like rice, wheat and corn, by 2020. It also announced plans last month to enhance its efforts to support the livelihoods of more than 500,000 farmers worldwide over the next 15 years through climate smart agriculture practices, training and partnership with suppliers, NGOs and other stakeholders. More details on Kellogg's corporate responsibility efforts and the expanded animal welfare commitment can be found at http://www.kelloggcompany.com/en_US/corporate-responsibility.html

About Kellogg Company
At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's^®, Keebler^®, Special K^®, Pringles^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Cheez-It^®, Eggo^®, Mini-Wheats^® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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SOURCE Kellogg Company