On World Food Day, Kellogg Employees Unite In The Fight To End Hunger Through Global Breakfasts For Better Days™ Initiative

BATTLE CREEK, Mich., Oct. 15, 2015 /PRNewswire/ --

Tweetable Highlights:

• @KelloggCompany employees support #WorldFoodDay with hunger relief events worldwide #feedingbetterdays
• Ending hunger starts with us! Volunteer at your local food bank and share it @KelloggCompany #feedingbetterdays

In a world of plenty, one in nine¹ people still face hunger and food insecurity every day. Kellogg Company employees are again rallying in support of World Food Day, a day of action against hunger established by the Food and Agriculture Organization of the United Nations noting that "ending hunger starts with us." Kellogg efforts include providing breakfast to children and families who need it most, in communities where the company does business around the world.

"We have an opportunity and an obligation as a global food company to do what we can to help our neighbors in need," said John Bryant, Chairman and CEO, Kellogg Company. "On World Food Day, and every day, we seek to honor the legacy of philanthropy begun by our founder, W.K. Kellogg, as we aspire to make a difference in the world through our brands and our foods."

In 2014, Kellogg employees from 30 countries donated nearly 130,000 pounds or more than 2 million servings of food – much of it Kellogg products – as part of World Food Day activities. Through the company's Breakfasts for Better Days™ initiative, Kellogg plans to exceed these totals with this year's activities.

Kellogg launched its Breakfasts for Better Days signature cause in 2013, with a goal to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families around the world by the end of 2016.

Since then, Kellogg and its employees have volunteered at community food banks, supported school breakfast programs for thousands of children, and hosted food drives for hungry families around the world. Through Breakfasts for Better Days, the company has donated more than 900 million servings of cereal and snacks to those in need.

Also, in the U.S. last year, Kellogg provided $1 million in grants to Action for Healthy Kids, the Food Research and Action Center, and Share Our Strength, to help increase participation in school breakfast programs. In addition, the Breakfasts for Better Days Disaster Relief Center² delivered Kellogg foods to communities in Texas affected by widespread flooding.

"It's a startling fact that many people around the world start their day without the power of breakfast," said Kris Charles, Vice President, Global Communications and Philanthropy, Kellogg Company. "That's why, as the world's leading breakfast company, we're focused on hunger relief efforts to help families and children in our communities who need it most."

About Kellogg Company

At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About World Food Day

The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2015 is "Social Protection and Agriculture: Breaking the cycle of rural poverty."

¹ United Nations Food and Agriculture Organization http://www.worldhunger.org/articles/Learn/world%20hunger%20facts%202002.htm 
² The Breakfasts for Better Days Disaster Relief Center is a program of the Kellogg Company Fund.

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SOURCE Kellogg Company