Ogilvy Public Relations Launches Dedicated Trade Association Group

WASHINGTON, Oct. 5, 2015 /PRNewswire/ -- Ogilvy Public Relations today launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Building on Ogilvy's 30-year legacy in association communications, Association Works leverages the full breadth of the Ogilvy & Mather network to help associations champion their industries and build value for their members.

"Associations are pressured to deliver in an environment that is increasingly defined by complex markets and a fractious political and regulatory system," said Robert Mathias, CEO, North America for Ogilvy Public Relations. "Association Works leverages Ogilvy's decades of experience and our unique ability to align brand, reputation and communications to ensure that associations can overcome these challenges and meet the needs of the members."

"National Crop Insurance Services (NCIS) has worked with Ogilvy since 2008.  They were instrumental in helping us develop our brand, which included a logo, website development, media relations and social media," said Laurie Langstraat, vice president of public relations, National Crop Insurance Services.  "NCIS has positioned itself to be a leader in providing accurate and educational information about the importance of crop insurance to the general public, the media and Congress. Ogilvy has worked hand-in-hand with us as we have answered our critics, responded to inaccuracies about crop insurance in the media, and handled the crises of the 2011 drought and flood and the 2012 widespread Midwest drought. Their expertise, counsel and professionalism have been invaluable to our association."

"The Ogilvy team understood the unique challenges many associations face," Michelle S. Lehman Executive Vice President, Marketing National Association of Broadcasters. "They ensured our stakeholders felt like part of the process without getting bogged down, and delivered a top-notch final product that exceeded our expectations. Sometimes managing a firm is work, and that was not the case with Ogilvy – they made it easy and kept our project moving ahead on time and on budget."

Leveraging the full depth and breadth of the Ogilvy & Mather network, Association Works brings best-in-class public relations, marketing, advertising and digital advocacy, as well as a unique emphasis on creativity and effectiveness. This approach helps associations build a credible, powerful value proposition; create memorable stories and content; understand and map influence and key stakeholders; and employ creative, direct, indirect and digital platforms to carry the message.

The group, operating across Ogilvy Public Relations' North American network, will focus on member communications, issues and crisis management, association branding and category marketing. Learn more at associationworks.ogilvy.com.

"We have pioneered some of the industry's best practices in helping associations achieve their objectives," said Mathias. "Through our work with clients such as the American Chemistry Council, the American Petroleum Institute, Corn Refiners' Association and others, we know how to help associations successfully represent the best interests of their members and industry."

About Ogilvy
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2014, for the third consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company WPPGY, and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

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SOURCE Ogilvy Public Relations