Media and Technology Veteran Mickie Rosen Joins Pandora Board of Directors

OAKLAND, Calif.--(BUSINESS WIRE)--

Pandora P, the leading Internet radio service, today announced that Mickie Rosen has been elected to the company's board of directors, effective immediately.

"I'm thrilled to welcome Mickie to the board," said Brian McAndrews, chairman, chief executive officer and president of Pandora. "We're significantly expanding Pandora's vision and working to create a strong, vibrant industry in which artists' careers thrive and listeners continue to discover new music. Mickie's experience cultivating consumer experiences and establishing key industry partnerships is invaluable and will be instrumental in helping us bring this vision to life."

Rosen has over two decades of strategy, operating and investing experience working with both Fortune 100 companies and early stage startups that sit at the intersection of media and technology. In her most recent operating role, Rosen served as the senior vice president of Yahoo's Global Media and Commerce division where she oversaw product, design, engineering, content and editorial, business development, partnerships and marketing solutions. This included Yahoo's leading media properties – Yahoo! Homepage, News, Finance, Sports, Games, Entertainment, Lifestyles, Shopping, Autos, Travel, Homes and Video – across 20 categories and platforms worldwide.

Prior to her tenure at Yahoo!, Rosen was a partner with a digital media venture capital firm, Fuse Capital, where she co-founded and incubated Tecca. Rosen was also the head of entertainment for Fox Interactive Media where she led strategic initiatives in digital, including serving as a lead on envisioning, structuring and negotiating the creation of Hulu, and led content acquisition and distribution across the division. In addition, she was responsible for Rotten Tomatoes and Fox-branded properties such as AmericanIdol.com and for driving key entertainment initiatives for MySpace. Prior to this, Rosen led product development, marketing and public relations for Fandango and was an executive for The Walt Disney Company's Corporate Alliances group where she managed Disney's top global partners such as Coca-Cola, American Express and AT&T.

"I have an incredible passion for music. It's universal, and it moves us emotionally. When I look back at key moments in my life, I can name and literally hear the songs and bands that defined those moments," said Rosen. "There's a huge opportunity for Pandora to play an even bigger role in expanding music for artists, moving audiences and delivering a great listener experience. I'm excited to join the team and to get started."

Rosen is the latest addition to Pandora's board which added music and entertainment veterans Roger Faxon and Tim Leiweke earlier this year.

ABOUT PANDORA

Pandora P gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse

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