Media Alert: Rocket Fuel to Present on Political Programmatic Advertising at CampaignTech West

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, the leading Programmatic Marketing Platform provider with Moment Scoring™ technology, today announced that the company's Director of Politics and Advocacy JC Medici will speak on a political programmatic advertising panel at Campaigns and Elections' CampaignTech West in Denver, Colorado. Rocket Fuel is also an event sponsor.

CampaignTech West is the premiere conference for strategists, campaigners, and technologists. At CampaignTech West, attendees gain behind-the-scenes perspectives on the newest digital strategies, political marketing tools, and ground-breaking ideas for this campaign cycle and beyond.

Rocket Fuel's Director of Politics and Advocacy, JC Medici, will participate on the panel "Are You Buying In to Programmatic?" scheduled for 3:15 p.m. on Friday, September 25. Panelists will share how political advertisers are increasingly adopting programmatic advertising as the 2016 election cycle gets underway. The panel will examine the opportunities programmatic brings and will review key questions strategists should be asking.

More details regarding the Campaigns and Elections event can be found at http://www.campaigntechwest.com/.

About Rocket Fuel Politics and Advocacy

Consultants, campaigns, committees, and issue advocacy groups trust Rocket Fuel's Marketing That Learns™ to achieve persuasion and direct-response objectives throughout election cycles. Rocket Fuel offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes online to offline data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every voter interaction. Rocket Fuel's proprietary technology coupled with voter file data is a powerful combination for delivering results across digital platforms.

About Rocket Fuel

Rocket Fuel FUEL is the leading Programmatic Marketing Platform provider with Moment Scoring™ technology. The company offers brands and agencies managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying its unrivaled Artificial Intelligence at Big Data scale, Rocket Fuel's Moment Scoring™ performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

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