DIRECTV Continues Popular 'Don't Be Like This Me' Campaign with NFL All-Pros to Promote NFL SUNDAY TICKET

EL SEGUNDO, Calif. & NEW YORK--(BUSINESS WIRE)--

With the highly anticipated 2015 NFL season just around the corner, DIRECTV today launched its NFL SUNDAY TICKET advertising campaign featuring its quartet of high-profile NFL quarterbacks. The campaign features recently signed NFL stars Andrew Luck and Tony Romo joining Eli and Peyton Manning in a spin off of the popular DIRECTV ad campaign, originally featuring actor Rob Lowe.

New York Giants Super Bowl-winning quarterback Eli Manning leads off the campaign, followed by DIRECTV newcomer and fellow Pro Bowler, Tony Romo. Peyton Manning will follow with his own spot in the coming weeks along with an ad featuring first-year DIRECTV spokesman Andrew Luck. The ads will run nationwide throughout the early part of the NFL season promoting DIRECTV's exclusive NFL SUNDAY TICKET, which provides consumers every live NFL game, every Sunday afternoon in high definition.

Adding yet another twist is the introduction of former All-Pro wide receiver Randy Moss, who'll be featured in a commercial within the overall campaign. Having successfully played for five different teams over his professional career, Moss represents the unique value NFL SUNDAY TICKET offers to any displaced "out-of-market" fan intent on seeing their favorite team each week.

The comedic campaign continues the extensive history of fan-favorite NFL SUNDAY TICKET ad campaigns and one-off video productions, including "World's Most Powerful Fan," "Fairy Football Players," "Football Cops," "Football On Your Phone" and "Fantasy Football Fantasy."

"This campaign has been incredibly popular for us, and it made sense to re-invent it with these NFL superstars," said Alex Kaplan, senior vice president, Marketing, DIRECTV. "The players really embraced each of the concepts and had a ton of fun in production, and that enthusiasm definitely shines through in each of the spots."

For over 20 years since its inception in 1994, NFL SUNDAY TICKET has changed the way millions of NFL fans spend Sunday afternoons watching their favorite team play every game no matter where they live. Now, 2015 marks the continued evolution of the service by offering fans a true "sports bar"-like experience with the all-new four-game Mix Channel. Debuting week one of the NFL season, this mix channel enables fans to watch four simultaneous games at once within a larger viewing area. The original eight-game mix channel will also continue to be offered to customers.

NFL SUNDAY TICKET's staple of services, including the RED ZONE CHANNEL, Game Mix channels and Player Tracker all remain available for customers. Not to mention, with the meteoric rise of fantasy football, DIRECTV made it a priority to serve the millions of die-hard fantasy players with its exclusive DIRECTV FANTASY ZONE Channel. A live Sunday afternoon show available exclusively to NFL SUNDAY TICKET MAX subscribers, the FANTASY ZONE Channel provides live game-to-game look-ins and fantasy analysis along with multiple, real-time on-screen tickers offering NFL.com Fantasy stats, projections and key fantasy player updates. This season look for expanded in-depth projections and analysis for traditional fantasy as well as the popular fast-growing daily leagues.

Watching live football and getting up-to-the-minute stats and highlights via mobile and connected devices has become an important part of fans' viewing experience. NFL SUNDAY TICKET MAX subscribers who have the NFL SUNDAY TICKET app can stream the RED ZONE CHANNEL, the FANTASY ZONE Channel and every out-of-market game, every Sunday afternoon on their favorite mobile and connected devices making it the ultimate one-stop NFL shop. For more information on NFL SUNDAY TICKET and the different services offered, visit www.DIRECTV.com/NFL.

About DIRECTV:

DIRECTV DTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include ownership interests and management of four Regional Sports Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and Northwest; and has minority ownership interests in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150727006297/en/