'The Book of Now' from PPG THE VOICE OF COLOR Program Provides Designers and Architects with Trends Color Palettes for Targeted Markets - PPG Indus (NYSE:PPG)

Featuring colors from the 2016 Possibility trends color palettes, 'The Book of Now' highlights color palettes for residential, hotel, restaurant, retail and health care markets

PITTSBURGH, July 7, 2015 /PRNewswire/ -- PPG THE VOICE OF COLOR® program today announced the release of "The Book of Now," an oversized fan deck featuring a collection of color palettes for designers and architects based on design and color trends forecasted for the residential, hotel, restaurant, retail and health care design markets in 2016. The color palettes in "The Book of Now" feature colors from the four color palettes of the Possibility trends collection that showcase the 2016 color trends from PPG The Voice of Color program.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7530751-ppg-book-of-now-color-palettes/

Each of the four Possibility trends color palettes – Good Life, I'm Pulse, Co-Leidoscope and IntroSense – were selected during PPG's annual Global Color Workshop by experts from PPG Industries PPG, makers of PPG PITTSBURGH PAINTS®, PPG PAINTS™ and PPG PORTER PAINTS® products. Color stylists for various PPG businesses around the world, such as the automotive, aerospace, consumer electronics and architectural coatings groups, collaborated to form the overarching idea of Possibility behind the palettes, which reflect consumers' optimism for 2016 as they become fully aware and in command of where, how, what and why they choose to purchase.

"The goal of our Global Color Workshop is to collaborate and forecast colors for a variety of markets, ensuring designers and architects have the right colors at every point in time, in every geography and for every project," said Dee Schlotter, national color marketing manager, PPG The Voice of Color program of PPG Architectural Coatings. "The color palettes and design information in 'The Book of Now' provide designers and architects with color and design trends forecasts so they can create spaces specific to a variety of markets and consumers for the year ahead."

The four Possibility trends color palettes are applied across each of the design markets in "The Book of Now" and represent the societal influences and demographic profiles that ultimately attract consumers to certain colors at certain times. The suggested trending colors are shown in the proportions in which they are used in each market throughout "The Book of Now," as well as suggested designs, materials and more to help designers and architects create distinctively unique spaces.

	*Good Life*	*I'm Pulse*	*Co-Leidoscope*	*IntroSense*
Residential	Inspired by a vision of contemporary living near the ocean, the Good Life home is a breath of fresh air, where a sense of freedom, ease and connection to nature is ever-present.	Form, function and fun are interconnected in this extremely artistic environment, embodying the level of creativity and out-of-the-box thinking of the residents within.	The Co-Leidoscope home is for the contemporary bohemian with a jet-set gypsy mentality who is inspired by the globe and the variety of cultures within it.	Serving as an oasis of calm for residents who put their own personal tranquility and harmony first, an IntroSense home provides peace, privacy and rejuvenation away from the chaos of the outside world.
Hotel	A Good Life hotel helps consumers unplug from the fast pace and social media that infiltrates daily life to turn their attention to nature and fall in love with their surroundings.	The I'm Pulse hotel is a lively, youthful and charismatic space perfect for young, jet-set adults who love parties, creative gatherings and any excuse to come together.	A Co-Leidoscope hotel is a destination unto itself that is meant to be experienced. From exterior facade to interior architecture and decor, enchantment and glamour are in full force.	Consumers wanting a stay built on escapism seek an IntroSense hotel, where interiors, exteriors, landscapes and surroundings offer a sense of solitude, privacy and quiet retreat.
Restaurant	With a healthy amount of access or exposure to the outdoors, the overall design in a Good Life-inspired restaurant creates an outdoor feel.	A loud, busy and outgoing atmosphere attracts the heartbeat of society to an I'm Pulse restaurant, where networking and socializing is key.	The Co-Leidoscope dining experience is like journeying to another world where the mood is contemporary, luxurious and exotic.	This must-experience space brings a sense of escapism and privacy that is ideal for dates, friendly get-togethers or business lunches.
Retail	As an antidote to the homogenized interior design that brands have been using to hold consistent brand identity, Good Life provides a relaxed, friendly and randomly curated approach to design.	Striving to create a new experience, I'm Pulse retail environments are designed to present an alternate reality, a place to play or a place to be expressive.	For the consumer with a free spirit but a bourgeois sensibility, Co-Leidoscope provides elegance and opulence with an undertone of bohemia and eclecticism.	IntroSense attempts to transform the consumer in a deeply personal shopping experience where quiet and thoughtful consideration of the merchandise enhances connection to it.
Health Care	Increased attention to trees and plants, sunlight, and natural or nature-derived design makes the commercial-use architecture more friendly, relaxed and community-oriented.	I'm Pulse provides the perfect outlet for future-forward, technology-focused medical centers, welcoming the public to be a part of it.	Borrowing design sensibilities from spas, luxury retailers and concierge services, Co-Leidoscope focuses on private practice, emphasizing an upscale, best-of-the-best approach.	The IntroSense theme for the health care industry emphasizes rest, quiet time and mindfulness for patients, doctors and staff.

The 2016 Possibility trends color palettes seen in "The Book of Now," along with 2,000 additional colors in PPG The Voice of Color program, are available in any of the PPG Pittsburgh Paints, PPG Paints and PPG Porter Paints lines. In addition, one-hour IDCEC & AIA accredited presentations for each of these market segments and more are available for your firm, chapter meeting or conference.

PPG The Voice of Color program is a program of PPG Architectural Coatings, a business of PPG Industries, the world's leading coatings company.

To learn more about PPG The Voice of Color program and PPG Pittsburgh Paints, PPG Paints and PPG Porter Paints products, and to find the dealer nearest you, please visit www.ppgvoiceofcolor.com.

PPG Architectural Coatings

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world's leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: Bringing innovation to the surface.(R)

PPG Industries' vision is to be the world's leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange PPG. For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Bringing innovation to the surface is a registered trademark and PPG Paints is a trademark of PPG Industries Ohio, Inc.

PPG Pittsburgh Paints, PPG Porter Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.

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SOURCE PPG Voice of Color

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