Prudential Annuities names Rodney Branch Chief Marketing Officer

NEWARK, N.J.--(BUSINESS WIRE)--

Rodney Branch has been named senior vice president and Chief Marketing Officer for Prudential Annuities, the domestic annuity business for Prudential Financial, Inc. PRU. In his new role, Branch will be responsible for driving the development and execution of Prudential Annuities' marketing strategy and growth initiatives in the retirement income marketplace.

Prior to joining Prudential, Branch served as vice president and lead for Nationwide Financial's Annuity, Innovation and Competitive Intelligence Team, leading the risk-appropriate growth of the firm's variable and fixed annuity business. He held positions of increased responsibility throughout his career at Nationwide, including vice president, Channel Marketing, in which he was responsible for the development and execution of marketing and sales support for all of Nationwide's distribution channels from 2010 through 2012. Branch's experience also includes marketing positions with Frito-Lay, Diageo and Branchout, L.P.

"We are very pleased to welcome Rodney to our senior leadership team," said Bob O'Donnell, president of Prudential Annuities. "His experience and perspective—both within and outside our industry— will be invaluable as we continue to clearly define our expanding role within the retirement income industry."

Branch holds an MBA in marketing from the University of North Carolina and a BBA in marketing from the University of Texas. Branch reports to O'Donnell and is based in Shelton, Ct.

Prudential Financial, Inc. PRU, a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com/

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