The Container Store Launches New Lifestyle Blog – Container Stories

DALLAS--(BUSINESS WIRE)--

The Container Store TCS, the nation's leading retailer of storage and organization products, today announced the launch of its new lifestyle blog – Container Stories (containerstore.com/blog). The blog will feature The Container Store's storage and organization solutions at work in real spaces of its customers' and employees' homes and will also share tips, advice and new product sneak peeks. Container Stories launches in conjunction with the retailer's Summer Sale, which began this week.

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"Our customers look to us as the experts who can deliver on the promise of an organized life and all of the wonderful benefits that come with it – less stress, more productivity and more time to live life to the fullest," said Melissa Reiff, President and COO, The Container Store. "Container Stories is a wonderful opportunity for our customers to become even more emotionally connected to our brand as they see our creative expertise and innovative solutions at work in the lives of our customers and employees. We expect the blog to stir our customers' imagination with relevant content and fresh ideas for organization."

Content for Container Stories will be created by The Container Store editors and in the future also through carefully curated blogger partnerships. The blog will cover a variety of categories including:

• Inspired Spaces – interesting spaces and fascinating folks
• Before & After – transformative storage and organization projects
• Trendspotting & Globetrotting – color trends, seasonal influences, patterns, textures and travel inspiration
• Obsessions Q&A – personality profiles on The Container Store customers and employees and how they organize the things they love with personal interests sprinkled throughout
• Delightful DIYs – personalization, parties and events, food storage and recipes
• Mom's Little Helpers – quick tips and ideas for busy moms and their kids
• Behind the Scenes - stories behind the development of products and campaigns, vendor stories and perspectives from The Container Store's buyers
• Spotlight - new product features

About The Container Store

The Container Store TCS is the nation's leading retailer of storage and organization products and the only retailer solely devoted to the category. The company originated the concept of storage and organization of retailing when it opened its first store in 1978. Today, the retailer has 71 store locations nationwide that each average 25,000 square feet. The Container Store has over 10,000 products to help customers save space and, ultimately, save them time. As the pace of modern life accelerates, being organized is not a luxury but a necessity thus The Container Store is devoted to making customers more productive, relaxed and happier by selling customized organization solutions. Since its inception, the retailer has nurtured an employee-first culture and couples its one-of-a-kind product collection with a high level of customer service delivered by its highly trained organization experts. The company has been named to FORTUNE magazine's 100 Best Companies To Work For® 16 years in a row. Visit www.containerstore.com for more information about store locations, the product collection and services offered. To find out more about The Container Store's unique culture, Foundation Principles and devotion to Conscious Capitalism, visit the retailer's culture blog at www.whatwestandfor.com or read Chairman & CEO Kip Tindell's new book UNCONTAINABLE: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives (available at The Container Store, www.uncontainable.com and anywhere books are sold).

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