Pierce Takes Home "Best Holiday-Themed Campaign" Award at 2015 PRO Awards

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PORTLAND, Maine, June 23, 2015 /PRNewswire/ -- Leading experiential agency Pierce walked away with the top honor in the "Holiday-Themed Campaign" category at this week's 2015 PRO Awards in New York City.

The awards, presented by Chief Marketer, honor the year's most innovative and creative promotional campaigns.

Pierce claimed the top prize in the category for the Velcro Brand Holiday Hackshop.  The Holiday Hackshop was located in NYC's SoHo neighborhood, immersing consumers in a holiday experience that showcased the many uses for VELCRO® Brand products. The shop featured complimentary gift-wrapping services, holiday hacks project stations, and celebrity-led DIY holiday workshops, all using VELCRO® Brand products.  Holiday-themed social media sweepstakes and daily events made The Holiday Hackshop a must-visit destination.

When citing reasons for Pierce's win, the PRO Awards panel highlighted the SoHo pop-up store's unique and highly interactive consumer experience showcasing product differentiation, celebrity integration, earned media impressions, and social media integration.

Velcro Industries Communication Manager for the Americas, Beth Evarts, joined the team from Pierce to accept the award.

"Thanks to Pierce for making the unbelievable happen for us," said Evarts. "It truly was a transformational experience for everyone who entered. This program provided more value for our brand than traditional and digital advertising could have during the holiday timeframe."

To learn more about Pierce, visit piercepromotions.com.

About Pierce:
Headquartered in Portland, Maine, Pierce has been creating powerful live brand experiences that drive measurable success for the world's most recognizable brands—and the scrappiest of startups—for the last 25 years. Pierce is a part of the DAS Group of Companies. For additional information, please visit piercepromotions.com.

About the DAS Group of Companies:
The DAS Group of Companies, a division of Omnicom Group Inc. OMC (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact Info:
Jamie Hannah
414-232-5560
Jhannah@gmrmarketing.com

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pierce-takes-home-best-holiday-themed-campaign-award-at-2015-pro-awards-300103523.html

SOURCE Pierce

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Posted In: Press Releases
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