Chester Cheetah and the Cheetos Brand Bring the Heat to Summer Snacking, Rally Families to Spice Up the Season with Flamin' Hot Summer Sweepstakes

PLANO, Texas, June 17, 2015 /PRNewswire/ -- Chester Cheetah's boss is heading out of town for the season and while the boss is away, the Cheetah will play.  Everyone's favorite spokes-cheetah has "borrowed" keys to the boss' fabulous beach house and has hidden them in two specially marked bags of Cheetos Mix-Ups Flamin' Hot & Cheezy, Cheetos Flamin' Hot Crunchy, Cheetos Puffs or Cheetos Crunchy for two lucky families to find. Once a key is found, all the finder needs to do is follow the enclosed instructions to return the key to the Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division.  With the winning keys, doors to the beach house will be unlocked so each lucky finder can begin their own flamin' hot vacation for five nights and six flamin' hot days in either San Diego, Calif.; Laguna Beach, Calif. or Destin, Fla.

The Cheetos Flamin' Hot Summer sweepstakes marks the introduction of the latest flavor in Frito-Lay's Cheetos line: Cheetos Mix-Ups Flamin' Hot & Cheezy. It joins Cheetos Flamin' Hot Crunchy and the original, Cheetos Crunchy snacks, Cheetos Puffs, and more, all of which promise to make this season extra hot and spicy.

"Summer is the season when families let loose a bit and turn up the fun," said Jeannie Cho, senior director of marketing, Frito-Lay North America. "This year Chester is heating things up by adding Flamin' Hot & Cheezy Mix-Ups to the full line of Cheetos snacks, and by giving chances to win the ultimate beach vacation.  This will no doubt lead to one flamin' hot fun summer,"

Because Chester Cheetah wants the summer to be filled with fun and sun for all families, there are a number of other exciting prizes available  to make this time of year even more fun. To enter, adults can go to summer.cheetos.com/ and fill out the entry form. For each entry, consumers will also have the chance to receive a bonus entry by sharing the promotion on Twitter with #CheetosEntry; limit one entry and one bonus entry per day, per person. Prizes include seasonal staples like sunglasses, coolers, portable speakers, and more; everything you need to take your summer break to the next level. The online promotion will run through August 10, 2015.

For more information on the promotion, visit summer.cheetos.com/ and see the official rules.

Cheetos Mix-Ups Flamin' Hot & Cheezy, Cheetos Flamin' Hot Crunchy, Cheetos Puffs and Cheetos Crunchy are available at retail stores for $3.29 SRP.

About Cheetos
Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo PEP, which is headquartered in Purchase, NY. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay