Media Alert: Rocket Fuel Announces Guide to Programmatic Video Series and Twitter Scavenger Hunt

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced its five-part video series and Twitter contest around its new Guide to Programmatic Marketing, a must-have for all marketers to capitalize on the opportunity to extend programmatic into all facets of their marketing and drive improved business outcomes.

Rocket Fuel's "Guide to Programmatic Marketing" highlights key components of a programmatic marketing platform by showing how each one helps create a unique customer journey. To bring it all to life, each day this week Rocket Fuel is releasing a new video that demonstrates how marketers can leverage the platform to create impactful marketing touchpoints for every member of the family.

With each video, Rocket Fuel will tweet a related question. To participate, tweet the answer with the hashtag #ProgrammaticHunt to its handle, @rocketfuelinc. Be sure to follow Rocket Fuel on Twitter to stay tuned for new questions that will be posted at 1 p.m. ET/10 a.m. PT each day, starting, Monday, May 18 and going until May 22.

In the end, the five entries with the most correct answers will win a $200 Amazon gift card. See Official Rules for details: http://info.rocketfuel.com/Digital-Marketing-Guide-Social-Contest.html

For a copy of Rocket Fuel's Guide to Programmatic and to view the video series, please visit http://info.rocketfuel.com/Digital-Marketing-Guide.html.

A webinar on the Guide to Programmatic Marketing will also take place on Wednesday, June 3 at 11 a.m. PST. It will be hosted by Rocket Fuel's Vice President of Marketing, Rhonda Shantz, who will showcase real-world examples of how marketers and agencies can drive optimal business outcomes via programmatic marketing.

To register for the webinar, please visit http://info.rocketfuel.com/Rocket-Fuels-Guide-to-Programmatic-Marketing-Webinar.html.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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