From Inspiration To Interpretation, Wella Professionals Unveils The 2015 Trend Report

WOODLAND HILLS, Calif., May 14, 2015 /PRNewswire/ -- Wella Professionals collaborated with a team of top creative artists, including Global Creative Directors, Eugene Souleiman (Styling) and Josh Wood (Color), to identify the future of hair, color and style for 2015. Encompassed within the TrendVision platform, each distinct trend celebrates unique pathways to inspire stylists. Offering hairdressers the opportunity to showcase their highest level of creativity and craftsmanship for over 11 years, TrendVision heroes the most skilled hairdressers, allowing them to compete for the chance to interpret Wella trends at International TrendVision, which will take place in Berlin later this year.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7504951-wella-2015-hair-trend-report

INTRODUCTION TO 2015 TRENDVISION TRENDS:
This year Wella Professionals introduces two new trends that are representative of each fashion season, Spring/Summer and Autumn/Winter. Within each trend are three collections that provide different pathways for stylists to showcase their talent.  

• Seasonal "Prêt-à-Porter" - Obtainable looks that enable stylists to bring the trend to life, creating professional color, cut and styles in their salons.
• Editorial Trend Styles - Features the styles seen on the runway as translated through the fashion industry.
• Haute Couture - The highest level of creative expression designed to showcase and to inspire a full spectrum of creativity.

SPRING/SUMMER TREND: THE JOURNEY OF ENLIGHTENMENT
Anchored in the concept of ethereal beauty and purity, the Journey of Enlightenment is about celebrating individuality, redefining boundaries, and recreating textures and shapes that inspire inner beauty. The Journey of Enlightenment is the ultimate voyage of self-discovery as inner-beauty is brought to the surface and color and style are reduced to their most basic form. "It's about breaking the rules by constructing and deconstructing the hair to create textures and pulsating shapes which bring the trend to life," says Eugene.

Josh Wood identifies how altering color to embody an otherworldly hue establishes the look. "The color for S/S '15 has been deeply de-saturated to its purest level. I've created a really pared back, light blonde which has been distilled to the purest white and a de-pigmented cognac brunette which is minimal, yet premium, typifying the luxury that S/S '15 is all about."

The Journey of Enlightenment trend is detectable throughout Eugene Souleiman's Spring/Summer fashion week shows, most notably at Issey Miyake during Paris Fashion Week. Featuring a combination of fluid shapes and soft textures, the hair structure evoked a delicate, otherworldly innocence.  Eugene composed a hair veil that hung over models' faces and a floating bob at the back of the head. "The overall hair look has a certain fluidity that perfectly complements the collection," said Eugene.

AUTUMN/WINTER TREND: UNCHARTED TERRITORIES
Inspired by nature's hand in styling, A/W '15 recreates a new frontier: a strong, untamed beauty with the raw spirit of the untouched. Born from functional environmental needs, the Uncharted Territory trend untaps fresh beauty crafted by the elements, and fuses individual heritages into an idiosyncratic ethnic mix.  From a styling standpoint, "This look is all about finish and is a melting and blending of textures," says Eugene. The uniqueness of each hairstyle alludes to the bold confidence and individuality the movement inspires.

Josh Wood shares his vision of the color perspective for this trend, "This season embodies a trend which has evolved rather than arrived. We've seen pastels, but the big difference is that these could have been created by the elements. The color has become faded and eroded so it looks muted and subdued; raw, earthy, marbled colors referencing veins in rock, minerals and ice."

At Esteban Cortezar A/W '15 Eugene combined abundant texture with spontaneity, to create a raw, elemental and beautifully broken look. "The soft organic textures and shapes of the hair after it has been unbraided work well with this collection as it is more primal and raw. We finished the look with a wet fringe as if the girl has just emerged from the humidity of the Amazon jungle, and this contrast between wet and dry brings drama and modernity to the look," describes Eugene Souleiman.

WIN A SPOT AMONGST THE STARS:
This year's North American TrendVision Awards will be held on July 19^th in Las Vegas, NV. Providing stylists with the opportunity to showcase their skills against the best artists and colorists in the industry, they will have the unique chance to bring their personal vision and craftsmanship of the 2015 trends to life. The Wella Professionals annual TrendVision Awards offer a spectacular platform for true creativity where up-and-coming stylists as well as the most masterful colorist working within the industry compete in one of three categories: Color Vision, Young Talent or Student.  Each category will each be awarded a Gold, Silver and Bronze award and the Gold winner in the Color category for both Canada and the U.S., as well as the gold winner for Young Talent from the U.S. will move on to represent North America at Wella's International TrendVision Awards (ITVA) competition in Berlin, Germany to celebrate Wella's 135^th Anniversary! A fantastic array of prizes and the chance to make a name in the industry awaits all winners of NATVA, including styling backstage during New York Fashion Week (Color Vision winner only).

HOW TO ENTER NORTH AMERICAN TRENDVISION:
To enter, stylists are asked to fill out an entry form by May 15th, 2015 at http://www.bloom.com/wella-trendvision. Semifinalists will be announced on May 27th and finalists on June 10th.

About Wella
WELLA products help make beauty dreams real everyday for millions of stylists and consumers worldwide.  WELLA's brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch by Wella Professionals®, Blondor by Wella Professionals®, Clairol Professional® and Nioxin®. Exceptional products, inspiring education and unique salon business-building programs make WELLA, the Salon Professional division of P&G a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G PG and its brands.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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SOURCE Wella Professionals