National CineMedia (NCM) Opens Detroit Office

CENTENNIAL, Colo.--(BUSINESS WIRE)--

National CineMedia (NCM), the largest cinema advertising network in the U.S., has opened a Detroit office to work more closely with clients and agencies in the Detroit marketplace, most notably the auto industry.

Kendra Cassidy has joined NCM to run the Detroit office as a National Account Director, and will work with advertising clients and agencies to help them reach an audience of more than 700 million moviegoers who enjoy NCM's FirstLook pre-show in over 40 other leading national and regional theater circuit affiliates, including AMC, Cinemark and Regal Entertainment Group.

"After a five year absence, we knew it was critical to have a dedicated presence back in Detroit to manage and consult with our growing automotive business," said Cliff Marks, president of sales and marketing with NCM. "Detroit is one of the most important ad markets in the country, and after the tremendous success we had in the 2014-15 upfront season from the auto category, it became clear that we needed to have the right person on the ground to continue to expand our great relationships with U.S. automakers. Kendra is the ideal person to run NCM's Detroit office."

Formerly of Time Inc., Cassidy most recently serving as Detroit Director of InStyle magazine. Previously, she managed sales efforts for the company's print and digital properties, including InStyle, People, Essence, People StyleWatch, Real Simple, Health and Cooking Light, maintaining the #1 market share position among the fashion and beauty competitive set. She has also worked as the Detroit Manager, Harper's BAZAAR, and as a Sales Manager, Corporate & Special Events with Olympia Entertainment, Inc. A graduate of Michigan State University in East Lansing, MI, Cassidy holds a Bachelor of Arts degree in Communications.

About National CineMedia (NCM)

National CineMedia (NCM) is the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 20,100 screens in approximately 1,600 theaters in 183 Designated Market Areas® (49 of the top 50). During 2014, over 700 million moviegoers attended theaters that exclusively present NCM's FirstLook pre-show program, including AMC Entertainment Inc. AMC, Cinemark Holdings, Inc. CNK, Regal Entertainment Group RGC, and over 40 other leading regional theater circuit affiliates. National CineMedia, Inc. NCMI owns a 45.1% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com. (NCMI-A)