Brady to Exhibit at International AntiCounterfeiting Coalition 2015 Spring Conference

Company will feature brand authentication and anti-counterfeiting labeling solutions and services

MILWAUKEE, Wis. (PRWEB) April 29, 2015

Brady BRC, a global leader in industrial and safety printing systems and solutions, today announced its brand protection business will attend the International AntiCounterfeiting Coalition (IACC) 2015 Spring Conference. The event will take place April 29-May 1, 2015 at the Manchester Grand Hyatt in San Diego, California.

At the conference, Brady will be exhibiting its innovative, custom-designed brand authentication products and anti-counterfeiting solutions that can protect against fraud, diversion and tampering. These solutions include:

•     Product Authentication – Overt and convert technologies to help integrate authentication tactics throughout your entire brand protection strategy.
•     Tracking & Analytics – Digital solutions to easily verify products, while providing valuable consumer engagement data and real-time analytics for anti-counterfeiting support.
•     Tamper Evidence – Tamper indicating technologies to deter and provide visible evidence of label switching, reuse of product packaging, unauthorized service, product dilution, alteration and other forms of fraudulent activity.

For More Information
To learn more about Brady's brand protection solutions, visit BradyBrandProtection.com. For Brady's complete product offering, visit BradyID.com.

About the IACC Conference:
The IACC's Annual Spring 2015 Conference is a lively program addressing emerging trends and issues related to IP enforcement. At the event, experts will discuss the latest developments that directly impact companies' strategies and successes. With a mix of case studies and panel discussions, the Spring meeting promises to deliver up-to-date analysis and meeting opportunities that are unparalleled in the industry.

About Brady Corporation:    
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, education, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of August 1, 2014, employed approximately 6,400 people in its worldwide businesses. Brady's fiscal 2014 sales were approximately $1.23 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at bradycorp.com.

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