DIRECTV Tunes Up Its Swing For 2015 Masters Tournament Coverage

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EL SEGUNDO, Calif.--(BUSINESS WIRE)--

Like a professional golfer fine-tuning their swing, DIRECTV has refined its "Masters Experience" for sports fans who want even more immersion in the game's signature event – the 2015 Masters Tournament.

DIRECTV will provide the most comprehensive coverage of the Masters Tournament beginning April 9 through its exclusive six-screens-in-one HD Masters Mosaic channel featuring CBS Sports and ESPN telecasts. And new this year, the interactive app will have faster download speeds and deliver more stats, including the number of titles and best Masters finishes for the top 10 players going into the Tournament, along with links to the Leader Board, Scorecard, Groups, Tee Times and Player Bios.

DIRECTV is also simplifying the process of viewing on-demand highlights of the day's rounds and previous rounds by streaming them directly on the app from Masters.com – with no need to go outside the app to a VOD page.

The Masters Mosaic (701) will display the main CBS Sports/ESPN feed (702); two "Featured Group" channels (703-704); "Amen Corner" (705), complete coverage of the most famous stretch of Augusta National; holes 15 and 16 (706); and "Masters in Depth" (707), along with a continuously running leader board featuring live tee times, scoring and leaders' locations on the course. Each extra channel is fully produced with its own announcers. The video cells on the Mix will dynamically update – from six to four to two – as bonus channels go off the air later in the day, for a better view of all the late-round play. The Masters Experience will be broadcast April 9-12 – Thursday and Friday from 3-7:30 p.m. ET, Saturday 3-7 p.m. ET, and Sunday 2-7 p.m. ET.

"Each year, the tradition and drama of the Masters Tournament continues to inspire us to make what is already the best viewing experience even better," said Dan York, executive vice president of Programming and chief content officer, DIRECTV. "DIRECTV is proud of its long association with Augusta National and we look forward to many more years of partnership."

This year, DIRECTV's Tournament coverage will also include the 2015 Masters Preview Show premiering April 8 at 4:30 p.m. ET on its exclusive Audience Network (channels 101 and 239). CBS Sports golf announcers Jim Nantz and Ian Baker-Finch speak to past and present Masters players, including defending champion Bubba Watson, three-time Masters champion and CBS Sports' lead golf analyst Sir Nick Faldo, and 21-year-old sensation Jordan Spieth – only on DIRECTV. The 2014 Masters Official Film is also now airing on Audience Network.

Air dates and times are available on the channel guide at www.DIRECTV.com.

About DIRECTV:

DIRECTV DTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 full-time HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include ownership interests and management of four Regional Sports Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and Northwest; and has minority ownership interests in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

DIRECTV
Robert Mercer, 310-964-4683
rgmercer@directv.com

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