Wunderman To Speak At SXSW!

IRVINE, Calif., March 13, 2015 /PRNewswire/ -- Wunderman is pleased to announce that it will host two panels at the upcoming South by Southwest Interactive Conference (SXSW) in Austin, Texas. Wunderman LA's new media director Drew Lewis and executive creative director Craig Evans will each host sessions that examine issues that marketers confront today.

Lewis returns to SXSW after having presented "Loyalty Is Dead, Long Live Loyalty" in 2014. For Evans, this is his introduction to the SXSW stage.

Wunderman will also unveil the next installment of Wunderman Reports, its behind-the-scenes look at all that is happening at SXSW. From March 12 through March 17, Wunderman will be sending a dozen citizen journalists from its offices around the world to blog, tweet and Instagram directly from Austin. They will be covering the latest ideas, insights and innovations from industry giants and up-and-coming visionaries.

"South by Southwest is always exciting because it provides a deeper look into the issues and opportunities that surround digital today," said Dan Olson, managing director at Wunderman LA. "We are very proud to have Craig and Drew represent Wunderman. Opportunities like this really highlight who we are as an agency and what we are capable of."

Get Verified or Go Home

Saturday, March 14
3:30–4:30 PM
JW Marriott, Room 404
Hosted by Drew Lewis, Wunderman LA

After a successful standing-room-only session at SXSW last year, Drew Lewis is back to lead a discussion about the collapse of online equality and what it means for us "nobodies" and/or "influencees" to have that elusive verified badge on our social accounts. "Not too long ago, the Internet was a pretty equal place for brands and consumers. Now status symbols are swarming every channel, giving priority and exclusivity to those in the right circles," says Drew. "Let's dive into the issues and see who has the upper hand in this status-driven social ecosphere."

Disloyalty Marketing: The Art of the One-Night Stand 

Sunday, March 15
12:45–1:00 PM
Austin Convention Center, Ballroom B
Hosted by Craig Evans, Wunderman LA

Loyalty marketing has never been as popular for brands and marketers as it is right now, which is why Craig Evans is providing an innovative way of looking at the loyalty space. "If you're a brand looking for a loyal relationship with your customers, you may find you're being cheated on," says Evans. "I'll show how embracing an open relationship and engaging in one-night stands with consumers can actually create more authentic and enduring loyalty."

About Wunderman

Consistently ranked among the world's top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses. We blend creative, data and technology to connect customers and brands. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefonica, Shell, UnitedHealth Group and leading local brands are among our clients. Wunderman is part of WPP WPPGY and Young & Rubicam Group. Learn more at www.wunderman.com and @wunderman.

CONTACT: ANDREW SEXTON
212.941.3726

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SOURCE Wunderman