Rentrak Cross-Platform Entertainment Rankings - Feb. 25, 2015

PORTLAND, Ore., Feb. 25, 2015 /PRNewswire/ -- Rentrak RENT, the leader in precisely measuring movies and TV everywhere, today announced the top weekly cross-platform entertainment rankings for Feb. 25, 2015.

"Fifty Shades of Grey" continues to dominate the charts adding $91.3 million worldwide in its second weekend at the box office—bringing its grand total to an impressive $410.6 million. "Fifty Shades" also whips the competition domestically, making $22.3 million at the box office this weekend for a grand total of $129.2 million.

Meanwhile, "Kingsman: The Secret Service" fiercely guards its number two spot on both charts, generating $50.5 million worldwide last weekend ($153.7 million total) and $18.3 domestically ($67.9 million total). Not to be set adrift, kids' favorite "Spongebob Squarepants: Sponge Out of Water" soaked up $37.4 million worldwide and $16.6 million domestically over the weekend for a grand total of $201.2 million worldwide and $126.2 million domestically. 

Notably, Academy Award^® nominee "American Sniper" soldiers on in the fourth spot on our worldwide chart with a grand total of $428.1 million.

"Alexander and the Terrible, Horrible, No Good, Very Bad Day," inspired by the beloved children's book, has a very good week, topping both the DVD and Blu-ray sales and Movies on Demand charts.

In its first time out on Blu-ray Disc, Disney animated favorite "101 Dalmations" comes in second on our DVD and Blu-ray sales chart, while "Nightcrawler" creeps into the number two spot for Movies on Demand.

"John Wick" hits our digital movie and sales rentals chart with a vengeance this week, killing it at number one. This Keanu Reeves action flick also ranks number three in Movies on Demand and number four in DVD and Blu-ray sales.

Rounding out this week's digital movies sales and rentals, Disney's robotic "Big Hero 6" comes in second and "Fury" holds out until the end at number three.

CBS' "NCIS" family wins big on our broadcast TV engagement chart this week with "NCIS: New Orleans" and "NCIS" at number one and two, respectively. The ever popular "The Walking Dead" tops the cable TV engagement chart, followed by another of Tom Selleck's police mystery TV movie series, "Jesse Stone: Benefit of the Doubt," on Hallmark.

Finally, the top spot for social media and digital engagement for viewers of broadcast and cable telecasts goes to Comedy Central's "Key & Peele." "Saturday Night Live" ranks number two followed by the 57th Annual GRAMMY Awards^® at number three. 

Click the links below to view the most recent charts:

Worldwide Box Office 
Domestic Box Office 
DVD & Blu-ray Disc Sales 
DVD & Blu-ray Disc Rentals 
Movies on Demand 
Digital Movies Sales & Rentals 
TV & Social Media Engagement

About Rentrak Corporation
Rentrak RENT is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit Rentrak.com.

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Contacts:
Paul Dergarabedian
Senior Media Analyst
Office: 818.917.9697
Email: pauld@rentrak.com

Antoine Ibrahim
PR Specialist
Office: 646.722.1561
Email: aibrahim@rentrak.com

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SOURCE Rentrak