Pringles Tortillas™ Spice Up National Tortilla Chip Day With New Flavor

BATTLE CREEK, Mich., Feb. 24, 2015 /PRNewswire/ -- In celebration of National Tortilla Chip Day, Pringles Tortillas™ are introducing a new Zesty Salsa flavor, packed with a tangy, mouth-watering, tomato flavor that is so delicious you don't need dip, making them the perfect snack to have on hand whether you are just hanging with a few friends or preparing for a full on fiesta.

"We are excited to offer Pringles Tortillas in a new Zesty Salsa flavor," said Raj Joshi, vice president of Savory Snacks at Kellogg. "Unlike traditional tortilla chips, these are so packed with flavor, we are confident when we say that no dip, just Air Dipping, is necessary."

Beginning today, Pringles Tortillas is celebrating both National Tortilla Chip Day and it's new nom-worthy Zesty Salsa flavor by asking Vine stars to show off how they Air Dip. What exactly is Air Dipping? Just like when you play the air guitar when jamming to your favorite song, Air Dipping is what you do when munching on delicious Pringles Tortillas. Anyone can join in on the fun; show us how you Air Dip on National Tortilla Chip Day by posting a Vine video using the hashtag #PringlesAirDip.

Pringles Tortillas satisfy practically any savory craving with four flavors: Zesty Salsa, Original, Nacho Cheese and Southwestern Ranch. With a suggested retail price of $1.79 (6.42 oz.), they are currently available nationwide at grocery and mass retail stores where snacks are sold. For more information, visit www.pringles.com.

Suggested Tweets:

• Click to Tweet: .@Pringles introduces new Zesty Salsa Pringles Tortillas in celebration of #NationalTortillaChipDay
• Click to Tweet: .@Pringles teams up with Vine stars to show partygoers how to #PringlesAirDip new Zesty Salsa Pringles Tortillas

About Kellogg Company
At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days^TM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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SOURCE Kellogg Company