IHS Automotive Honors 2014 Automotive Loyalty Award Winners

SOUTHFIELD, Mich.--(BUSINESS WIRE)--

Thirty-three winners were honored for automotive loyalty and conquest efforts during the IHS Automotive Loyalty Awards this evening in Detroit. The awards were presented during the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS).

Winners were named in eight featured categories during the event, based on IHS Automotive analysis of new vehicle registrations during the 2014 model year. Ford Motor Company took top honors for Overall Loyalty to Manufacturer, and the Ford brand also was recognized as the winner for Overall Loyalty to Make. IHS Automotive also recognized brands for ethnic loyalty to make among various audiences; most improved loyalty; and two awards recognizing conquest in the auto industry – the highest percentage of conquest registrations and most improved conquest percentage of registrations. In addition, 25 segment-level loyalty winners were announced, many of which are repeat winners from previous years.

“This year's winners have demonstrated superior performance in their ability to retain their customers among their models and brands,” said Edouard Tavernier, senior vice president at Southfield, Mich.-based IHS Automotive, part of IHS, Inc. IHS. “As the overall market growth flattens, the competition for buyers returning to market has never been greater. Manufacturers will need to continue to launch great new products to retain their customers, while driving aggressive conquest programs in order to be successful at growing their market share.”

Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer. The IHS Automotive Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.

IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year's awards are based on an analysis of nearly 16.5 million new vehicle registrations during the 2014 model year, which ran from Oct. 1, 2013 through Sept. 30, 2014.

“We are pleased to recognize those OEMs that have put a concerted effort in maximizing customer loyalty,” said Michael Gingell, vice president, global market analysis solutions and corporate development, IHS Automotive. “Going forward, successful OEMs will excel at keeping their customer base through a greater understanding of their customers' experiences-- as well as the impact these experiences have on the consumers' next vehicle purchase decision.”

A complete list of the IHS Automotive 2014 Loyalty Award Winners by category is as follows:

Manufacturer and Make Loyalty Awards:
Overall Loyalty to Manufacturer			Ford Motor Company*
Overall Loyalty to Make			Ford*
Most Improved Loyalty to Make			Maserati
African American Market Loyalty to Make			Ford*
Asian Market Loyalty to Make			Toyota*
Hispanic Market Loyalty to Make			Toyota*
Conquest Awards:
Highest Conquest Percent of Registrations			Maserati
Most Improved Conquest Percent of Registrations			Lexus
Segment Model Loyalty Awards:
Non-Luxury Compact SUV			Kia Soul
Non-Luxury Traditional Compact Car			Nissan Leaf
Non-Luxury Traditional Mid-Size Car			Honda Accord*
Non-Luxury Full-Size Half-Ton Pickup			Chevy Silverado
Non-Luxury Mid-Size CUV			Buick Enclave
Non-Luxury Mid-Size SUV			Jeep Grand Cherokee*
Non-Luxury Traditional Sub-Compact Car			Mitsubishi Mirage
Luxury Traditional Compact Car			Lincoln MKZ
Luxury Mid-Size CUV			Lexus RX*
Non-Luxury Mid-Size Van			Chrysler Town & Country*
Luxury Traditional Mid-Size Car			Mercedes-Benz E-Class*
Non-Luxury Traditional Full-Size Car			Toyota Avalon*
Non-Luxury Mid-Size Pickup			Toyota Tacoma*
Luxury Compact CUV			Mercedes-Benz GLK
Non-Luxury Sport Mid-Size Car			Dodge Challenger*
Non-Luxury Full-Size SUV			Chevrolet Suburban
Luxury Sport Car			Chevrolet Corvette
Non-Luxury Sport Car			Volkswagen Eos
Luxury Full-Size SUV			Land Rover Range Rover*
Luxury Traditional Full-Size Car			Mercedes-Benz S-Class
Luxury Traditional Sub-Compact Car			Lexus CT200h*
Non-Luxury Compact SUV			Jeep Wrangler*
Luxury Mid-Size SUV			Mercedes-Benz G-Class*
Luxury Prestige Full-Size Car			Bentley Continental
Luxury Exotic Car			Maserati GranTurismo

Award Notes: Vehicle segment winners are listed based on segment share of the market from highest to lowest. Repeat winners from 2013 are noted with an asterisk.

About IHS Automotive (www.ihs.com/automotive)

IHS Automotive, part of IHS Inc. IHS, offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year's addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today's business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. © 2015 IHS Inc. All rights reserved.

If you prefer not to receive email messages from IHS, please email (michelle.culver@ihs.com). To read our privacy policy, click here.