Dealertrack's Randy Henrick to Host FTC Compliance Workshops at NADA 2015 Convention

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--

Dealertrack Technologies TRAK today announced that Randy Henrick, Associate General Counsel for Regulatory and Compliance at Dealertrack, will be a featured workshop speaker at the upcoming 2015 National Automotive Dealers Association Convention and Expo 2015 (NADA 2015) in San Francisco.

Attorney Henrick will conduct two workshop sessions to educate dealers on what regulators consider “deceptive” dealer advertising and share insights regarding advertising “must-nots” in accordance with recent FTC directives. The workshops, titled “Dealer Advertising: New Federal Compliance Mandates,” will take place in the Moscone Center on:

• Thursday, January 22; 12:15 - 1:30 p.m. (Room 3020W)
• Friday, January 23; 10:30 - 11:45 a.m. (Room 3000W)

“With the rise of digital and social media, the FTC has ratcheted up its enforcement of deceptive dealer advertising and this has become a growing risk for and threat to the integrity of the automotive industry," said Henrick. “As the industry continues to trend toward more emerging advertising technologies and the FTC has increased its regulatory scrutiny and standards for what makes advertising unfair or deceptive, it's crucial that dealers remain up-to-date and compliant with FTC mandates to protect their businesses.”

Henrick is a recognized regulatory and compliance expert, authoring articles for the legal and automotive industry, contributing legal commentary to Dealertrack's blog, and publishing Dealertrack's annual Compliance Guide. He has more than 25 years of experience in banking and consumer financial services. Prior to Dealertrack, Randy served on the legal staffs of GE Capital, Citigroup, MasterCard International, and FleetBoston Financial. He lectures extensively to dealers on consumer credit, legal and regulatory requirements for sales and F&I, privacy, data safeguarding, identity theft prevention, and other compliance topics related to automotive retailing.

Dealertrack will be showcasing its connected and integrated solutions designed to help transform automotive retailing at Booth 2219S in San Francisco's Moscone Convention Center.

In addition to his workshops, Henrick will be in the Dealertrack booth to answer any and all F&I Compliance questions

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies' intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, vehicle manufacturers, third-party retailers, agents and aftermarket providers. In addition to the industry's largest online credit application network, connecting more than 20,000 dealers with more than 1,500 lenders, Dealertrack Technologies delivers the industry's most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Digital Marketing and Registration and Titling solutions.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Dealertrack's solutions, any conclusions or statements based thereon and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the performance and acceptance of the Dealertrack solutions, the performance of Dealertrack's third-party partners, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2013 and our Quarterly Reports on Form 10-Q. These filings can be found on Dealertrack Technologies' website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G