Toyota Motor Sales Results Up 12.7 Percent in December; 6.2 Percent for 2014

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TORRANCE, Calif.--(BUSINESS WIRE)--

Toyota Motor Sales (TMS), U.S.A., Inc., today reported December 2014 sales of 215,057, an increase of 12.7 percent from December 2013 on a volume basis. With one additional selling day in December of 2014, sales were up 8.4 percent on a daily selling rate (DSR) basis.

For the year TMS reported sales of 2,373,771 vehicles, a 6.2 percent increase.

Toyota Division posted December 2014 sales of 175,178 units, up 12.2 percent. For the year, Toyota Division sales of 2,062,382 were up 5.1 percent.

“The industry finished last year on a high note thanks to a strong economic tailwind," said Bill Fay, Toyota Division Group Vice President and General Manager. “That momentum should continue in 2015 and combined with continued strong replacement demand, boost sales further.”

Lexus reported all-time, any month record sales in December of 39,879, a 14.7 percent increase. For the year, Lexus sales of 311,389 were up 13.7 percent.

“Setting a best-ever, any month sales record in December was a great way to cap our 25th anniversary year,” said Jeff Bracken, Lexus Group Vice President and General Manager. “Along with an improving economy and expanding luxury market, it sets the stage for what could be a record year for Lexus dealers in 2015.”

December 2014 Highlights:

  • Lexus sets best-ever, any month sales record
  • Combined TMS light truck sales set December record
  • SUVs, RAV4 and Highlander set December records
  • 4Runner posts best month of 2014
  • Corolla sales top 30,000, up 33.5 percent
  • Camry sales of 31,618 up nearly 5.5 percent
  • Sienna up 25 percent
  • Lexus RX sales of more than 13,500 up 3.5 percent

2014 CY Highlights

  • Toyota Division industry's #1 retail brand
  • Camry best-selling car in America for 13th consecutive year
  • Corolla best-selling subcompact car
  • Avalon best-selling car in premium segment
  • TMS SUV sales set new one-year sales record
  • RAV4 sets new one-year sales record
  • Highlander sets new one-year sales record
  • Lexus sales top 300,000 for the first time since 2007
  • Lexus IS sets new one-year sales record, up 46.7 percent
  • RX top Lexus seller and exceeds 100,000 for second straight year
  • Lexus GX sales up 87 percent for the year

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota TM, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
December, 2014
                 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2014     2013     CHG   CHG     2014     2013     CHG   CHG
TOTAL TOYOTA 215,057 190,843 8.4 12.7 2,373,771 2,236,042 6.2 6.2
TOTAL TOYOTA DIV. 175,178 156,086 7.9 12.2 2,062,382 1,962,195 5.1 5.1
TOTAL LEXUS   39,879     34,757     10.3     14.7     311,389     273,847     13.7     13.7
 
YARIS 1,605 601 156.8 167.1 13,274 21,342 -37.8 -37.8
COROLLA 30,125 22,562 28.4 33.5 339,498 302,180 12.3 12.3
PRIUS 14,414 15,720 -11.8 -8.3 207,372 234,228 -11.5 -11.5
CAMRY 31,618 29,964 1.5 5.5 428,606 408,484 4.9 4.9
AVALON 6,501 6,212 0.6 4.7 67,183 70,990 -5.4 -5.4
SCION FR-S 834 1,029 -22.1 -19.0 14,062 18,327 -23.3 -23.3
SCION iQ 87 201 -58.4 -56.7 2,040 4,046 -49.6 -49.6
SCION xD 288 662 -58.2 -56.5 7,377 9,005 -18.1 -18.1
SCION xB 1,480 1,288 10.5 14.9 16,583 17,849 -7.1 -7.1
SCION tC 1,128 1,143 -5.1 -1.3 17,947 19,094 -6.0 -6.0
TOTAL SCION 3,817 4,323 -15.1 -11.7 58,009 68,321 -15.1 -15.1
TOTAL TOYOTA DIV. CAR   88,080     79,382     6.7     11.0     1,113,942     1,105,545     0.8     0.8
 
CT 1,608 1,787 -13.5 -10.0 17,673 15,071 17.3 17.3
HS 0 0 N/A N/A 0 5 -100.0 -100.0
IS 5,939 5,414 5.5 9.7 51,358 35,017 46.7 46.7
RC 1,042 0 N/A N/A 1,922 0 N/A N/A
ES 7,782 8,213 -8.9 -5.2 72,508 72,581 -0.1 -0.1
GS 2,745 2,604 1.4 5.4 22,198 19,742 12.4 12.4
LS 1,020 1,064 -7.8 -4.1 8,559 10,727 -20.2 -20.2
LFA 1 1 -3.8 0.0 17 23 -26.1 -26.1
TOTAL LEXUS CAR   20,137     19,083     1.5     5.5     174,235     153,166     13.8     13.8
TOTAL TOYOTA CAR   108,217     98,465     5.7     9.9     1,288,177     1,258,711     2.3     2.3
 
RAV4 22,997 20,970 5.4 9.7 267,698 218,249 22.7 22.7
FJ CRUISER 402 1,305 -70.4 -69.2 14,718 13,131 12.1 12.1
VENZA 2,419 2,148 8.3 12.6 29,991 35,846 -16.3 -16.3
HIGHLANDER 15,019 12,344 17.0 21.7 146,127 127,572 14.5 14.5
4RUNNER 8,144 5,100 53.5 59.7 76,906 51,625 49.0 49.0
SIENNA 11,688 9,380 19.8 24.6 124,502 121,117 2.8 2.8
SEQUOIA 1,261 1,382 -12.3 -8.8 11,806 13,811 -14.5 -14.5
LAND CRUISER 365 326 7.7 12.0 3,158 3,082 2.5 2.5
TOTAL TOYOTA DIV. SUV   50,607     43,575     11.7     16.1     550,404     463,316     18.8     18.8
 
TACOMA 14,284 12,761 7.6 11.9 155,041 159,485 -2.8 -2.8
TUNDRA 10,519 10,988 -8.0 -4.3 118,493 112,732 5.1 5.1
TOTAL TOYOTA DIV. PICKUP   24,803     23,749     0.4     4.4     273,534     272,217     0.5     0.5
TOTAL TOYOTA DIV. TRUCK   87,098     76,704     9.2     13.6     948,440     856,650     10.7     10.7
 
NX 2,905 0 N/A N/A 2,927 0 N/A N/A
RX 13,625 13,169 -0.5 3.5 107,490 103,920 3.4 3.4
GX 2,707 1,830 42.2 47.9 22,685 12,136 86.9 86.9
LX 505 675 -28.1 -25.2 4,052 4,625 -12.4 -12.4
TOTAL LEXUS TRUCK   19,742     15,674     21.1     26.0     137,154     120,681     13.7     13.7
TOTAL TOYOTA TRUCK   106,840     92,378     11.2     15.7     1,085,594     977,331     11.1     11.1
 
SELLING DAYS   26     25               307     307          
DSR = DAILY SELLING RATE
 
TOYOTA U.S. SALES SUMMARY
December, 2014
 
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % VOL % DSR % VOL %
    2014     2013     CHG   CHG     2014     2013     CHG   CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 30,125 22,510 28.7 33.8 339,431 293,177 15.8 15.8
CAMRY 31,607 29,946 1.5 5.5 428,455 408,261 4.9 4.9
AVALON 6,501 6,212 0.6 4.7 67,183 70,990 -5.4 -5.4
RAV4 18,144 15,689 11.2 15.6 182,657 147,319 24.0 24.0
VENZA 2,419 2,148 8.3 12.6 29,991 35,846 -16.3 -16.3
HIGHLANDER 14,555 12,044 16.2 20.8 142,020 122,144 16.3 16.3
SIENNA 11,688 9,380 19.8 24.6 124,502 121,117 2.8 2.8
SEQUOIA 1,261 1,382 -12.3 -8.8 11,806 13,811 -14.5 -14.5
TACOMA 14,284 12,761 7.6 11.9 155,041 159,485 -2.8 -2.8
TUNDRA 10,519 10,988 -8.0 -4.3 118,493 112,732 5.1 5.1
 
RX 12,733 8,315 47.2 53.1 89,469 80,728 10.8 10.8
 
TOTAL 153,836 131,375 12.6 17.1 1,689,048 1,565,610 7.9 7.9
N.A. VEHICLES % OF TOTAL   71.5 %   68.8 %             71.2 %   70.0 %        
 
TOYOTA DIV. IMPORT CAR 19,847 20,714 -7.9 -4.2 278,873 333,117 -16.3 -16.3
LEXUS IMPORT CAR 20,137 19,083 1.5 5.5 174,235 153,166 13.8 13.8
TOYOTA DIV NA BUILT CARS 68,233 58,668 11.8 16.3 835,069 772,428 8.1 8.1
TOTAL TOYOTA CARS   108,217     98,465     5.7     9.9     1,288,177     1,258,711     2.3     2.3
 
TOYOTA DIV. IMPORT TRUCK 14,228 12,312 11.1 15.6 183,930 144,196 27.6 27.6
LEXUS IMPORT TRUCK 7,009 7,359 -8.4 -4.8 47,685 39,953 19.4 19.4
TOYOTA DIV NA BUILT TRUCK 72,870 64,392 8.8 13.2 764,510 712,454 7.3 7.3
LEXUS NA BUILT TRUCK 12,733 8,315 47.2 53.1 89,469 80,728 10.8 10.8
TOTAL TOYOTA TRUCK   106,840     92,378     11.2     15.7     1,085,594     977,331     11.1     11.1
 
SELLING DAYS   26     25               307     307          
DSR = DAILY SELLING RATE
 
                                   
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2014 2013 DSR % 2014 2013 DSR %
Toyota Prius Sedan 8,799 9,881 -14.4 % 122,776 145,172 -15.4 %
Toyota Prius V (only) 2,284 2,110 4.1 % 30,762 34,989 -12.1 %
Toyota Prius C (only) 2,839 2,810 -2.9 % 40,570 41,979 -3.4 %
Toyota Prius Phv (only)   492     919     -48.5 %         13,264     12,088     9.7 %    

Toyota Business Communications
Toni Honsowetz, (310) 468-1745
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com

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