Marlin Equity Partners Leads $15 Million Investment in Predictix to Accelerate Momentum in Big Data, Predictive, Cloud-Based Retail Applications

ATLANTA--(BUSINESS WIRE)--

Predictix, the leading provider of predictive, cloud-based retail applications, today announced that it has secured a $15 million investment led by Marlin Equity Partners that will be used to support the Company's strategic growth plans. The financing included funding from Kinetic Ventures and ITC Holding Company.

Predictix solutions drive substantial revenue and margin improvements for some of the world's top retailers. Unlike traditional retail applications, Predictix' cloud-native design lets even the largest retailers optimize their decisions with real-time performance—leveraging the power of Big Data and advanced predictive and prescriptive analytics. Its highly adaptive solutions facilitate user adoption and easily evolve to meet retailers' constantly changing needs. According to Gartner, in its July 2014 “Magic Quadrant for Merchandise Assortment Management Applications,” Predictix rated the highest on the ability to execute axis and furthest along the completeness of vision axis within the Challengers Quadrant.

Molham Aref, CEO of Predictix, stated, “Marlin, Kinetic and ITC are ideal partners to realize our potential as they share our strategic vision for the future. Predictix is delivering high-value predictive and prescriptive applications to some of the world's leading retailers. With this investment, we will continue to deepen our retail expertise and accelerate our momentum. We are excited for what the next stage will provide for our clients and partners.”

Eric Hinkle, an operating partner to Marlin, stated, “Predictix is delivering remarkable value to blue chip retailers by empowering merchandising and supply chain decision-makers with next-generation predictive and prescriptive analytics. These applications enable business users to develop comprehensive models on large data sets to drive optimal results and adapt to changing conditions. We look forward to working with the team to build on their success and scale the business globally.”

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company's outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 80 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com.

About Kinetic Ventures

Kinetic Ventures is a leading venture capital investor in high growth, industry defining information, communications, and power/clean technology companies. For nearly three decades, since 1985, and via nine venture capital funds, the firm has partnered with outstanding entrepreneurs to build world-class enterprises. Kinetic is partners with many remarkable entrepreneurs in the creation of industry defining companies such as Ciena CIEN, VerticalOne (acquired by SONE; NASDAQ: SONE), Corvis (IPO, then acquired by Broadwing), Cerent (acquired by Cisco; NASDAQ: CSCO), Peace Software (acquired by First Data Corp.), BroadWare (acquired by Cisco; NASDAQ: CSCO), APX Holdings, Calix CALX, Altierre, SmartSynch (acquired by Itron; NASDAQ: ITRI), Clear Standards (acquired by SAP AG; NYSE: SAP), Cyan CYNI, Cardlytics, AnyPresence, Kwarter, and Red Book Connect. The firm has offices in Washington, D.C. and Atlanta, Georgia. For more information, please visit www.kineticventures.com.

About ITC Holding Company

ITC Holding Company, founded in 1896, invests in entrepreneurs whose ideas and values are consistent with those of our founder. We partner with innovative leaders with unique ideas, strong management teams and demonstrate ability to assist us in achieving our strategic goal of a minimum long term return to our shareholders of 20% annually. Our success results from a well-defined strategic vision combined with informed analysis and experienced management. Providing equity investments and professional management from within our own family of investors, ITC Holding Company has a solid, proven track record and a bright future. The long and successful track record for providing either initial funding or growth capital is outlined in our company portfolio. For more information, please visit www.itchold.com.

About Predictix

Predictix solutions help retailers make better decisions for more than 8 billion store-SKU combinations generating $168 billion in annual sales. We're the foremost provider of cloud-native, predictive analytics solutions for retailers, harnessing the unlimited computing power and elasticity of the cloud to solve the toughest problems in planning, merchandising, forecasting and supply chain. Powered by the LogicBlox Smart Database, a hybrid transaction/analytical processing (HTAP) database, Predictix applications leverage the power of Big Data and advanced predictive and prescriptive analytics to drive substantial revenue and margin improvements for some of the world's top retailers. Learn more at www.predictix.com.