LogMeIn to Show How the IoT Can Transform Customer Engagement at Salesforce World Tour New York City

BOSTON, Nov. 18, 2014 (GLOBE NEWSWIRE) -- LogMeIn, Inc. LOGM will address how enterprises can leverage the Internet of Things (IoT) to transform customer engagement and drive business success at Salesforce World Tour New York City on November 19, 2014 at the Jacob Javits Convention Center. The company will showcase customers who are currently using LogMeIn's Xively IoT Platform and Salesforce's Salesforce1 Platform to enable their next-gen connected businesses.

"We believe that the way companies engage with customers can make or break their success. That's why we're so excited about the Internet of Things. We believe that the IoT can enable businesses to take customer interactions to a whole new level—one that is much more satisfying for their customers and fruitful for their businesses," said Mario Finocchiaro, Director of Xively Business Development for LogMeIn. "We're looking forward to showing Salesforce World Tour attendees how companies are transforming themselves by taking a holistic approach to their IoT initiatives."

In the session "Making the Internet of Things Real for Business," Finocchiaro will describe how companies such as New England Biolabs are able to drive deeper connections with customers, enhancing everything from service and sales to marketing and product development. LogMeIn will also demo the Xively-connected Lutron Caseta Wireless home automation solution at its booth.

About LogMeIn, Inc.

LogMeIn LOGM transforms the way people work and live through secure connections to the computers, devices, data, and people that make up their digital world. The company's cloud services free millions of people to work from anywhere, empower IT professionals to securely embrace the modern cloud-centric workplace, give companies new ways to reach and support today's connected customer, and help businesses bring the next generation of connected products to market.

LogMeIn is headquartered in Boston's Innovation District with offices in Australia, Hungary, India, Ireland and the U.K.

Salesforce, Salesforce1 and others are trademarks of Salesforce.com, Inc.