Social Mentions For Buffalo Wild Wings Down 38% Year-Over-Year In Q1

Buffalo Wild Wings BWLD is set to release earnings on Tuesday after the market close, and the latest data from TickerTags indicates that social media buzz for the company was disappointing in Q1. Buffalo Wild Wings shareholders will have to wait and see whether a drop-off in social media mentions translates to a weak bottom line for the restaurant.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content such as tweets.

Last week, Benzinga reported on an extremely low number of social media mentions of the new Comcast Corporation CMCSA movie “The Huntsman: Winter’s War” prior to its weekend release.

Following the report, the movie, which cost $115 to produce, registered a disappointing $20.1 million domestic box office. 

Related Link: 'The Huntsman' Struggles to Garner Interest Leading Up To U.S. Premiere

Buffalo Wild Wings shareholders are hoping the same trend doesn’t hold true tomorrow. Social media mentions of “Buffalo Wild Wings” and “bdubs” were down a staggering 38 percent year-over-year in Q1. One of the key drivers of the lack of social interest could be the relatively weak ratings of this year’s NCAA March Madness tournament last month.

Buffalo Wild Wings’ stock is already down 9.3 percent so far in 2016.

Disclosure: the author holds no position in the stocks mentioned.