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's stock surged higher by 30 percent on Thursday after the company
announced a new partnership with Taylor Swift to create a mobile game.
Glu Mobile said on Wednesday it will collaborate with the Grammy award-winning popstar to develop a "one-of-a-kind digital gaming experience." The company added that it will provide further details of the game at a later date but confirmed it will be released this year.
"Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu's family," said Niccolo de Masi, Glu Chairman and CEO. "We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience," continued de Masi. "Glu is equally committed to designing never before seen gameplay elements that utilize Taylor's unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved."
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