Ctrip.com Conference Call Highlights

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Ctrip.com International, Ltd. (ADR)
CTRP
reported its third quarter earnings. Shares of the company are down 9 percent. Below are some key highlights from its conference call. • Net revenue grew by 38% year-over-year, driven by accelerated volume growth. Accommodation business achieved 69% year-over-year growth in the room nights and 56% in revenue. • Transportation ticketing business reached 98% year-over-year growth in volume, and 32% in revenue. • In the past two years, we have invested heavily in technology and especially in mobile platform. • While we're still catching up with the best travel companies in the world in terms of overall technology capability, we are already one of the leading players in terms of mobile products design and functionalities. • Our efforts have led to fast growth in mobile downloads and increased mobile user activeness. • By the end of the third quarter, accumulated downloads for the Ctrip travel app reached 350 million and activated accumulated downloads reached 150 million, increasing 75% and 50% quarter-over-quarter respectively. • Over 5 million daily unique users accessed the Ctrip travel app on peak days. • Total mobile transaction in the third quarter of 2014 nearly tripled from the same period a year ago. • During the third quarter, approximately 40% of Ctrip's total hotel transactions were booked through PC-based Internet and 45% through mobile channels, compared to around 40% and 30% respectively a year ago. • PC-based Internet bookings contributed approximately 45% of the Ctrip's total air ticketing transactions; and mobile channels contributed 35%, compared to around 40% and 15% respectively a year ago. • For many other products, mobile is the primary booking platform from day one. Transactions made through mobile platforms passed 80% of rail ticket booking in the second quarter. • Recently, bus ticketing and attraction ticketing also reached similar level. • One of the advantages of the Ctrip travel app is it offers one-stop solution. • With the download of a single app, Ctrip customers can access a full range of travel tools that they can utilize throughout their trip. • Our aim is to enable all travelers to process all of their travel related activities effortlessly through the Ctrip app, including pre-travel arrangements, reservations, on-the-ground services, as well as post-travel support. • Ctrip is committed to supporting our partners with our well-trusted brands, large loyal customer base and seamless user interface to pump incremental bookings. • We also renovated our IT infrastructure and the technology to better serve our partners to take care of the customer service and payment transactions with high-efficiency. • Furthermore, with our huge records of customer behavior data, we're able to provide constructive suggestions to help our partners to improve their business efficiency. Ctrip's open platform is still in its early stage. • We are excited to see that being open has helped Ctrip attract more customers and improve the utilization of the traffic.
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