Alliance Data, dots Sign Long-term Agreement to Launch Private Label Credit Card Program
Alliance Data Systems Corporation (NYSE: ADS) today announced that they have signed a new, long-term agreement for private label credit card services. dots (www.dots.com) is known for fun and achievable fashion – casual, active, and career styles in sizes 0-24, as well as intimates, footwear, and accessories. Founded in 1987 and a portfolio company of Irving Place Capital, the Glenwillow, Ohio-based company operates more than 400 stores in 28 states, located in high-traffic regional and community shopping centers primarily in the Midwest, East, and Southeast. As part of its aggressive growth strategy, dots recently launched its e-commerce business, making dots' fashion accessible anytime, anywhere.
"The benefits of the new dots card are multifaceted. In addition to providing a finance option and exclusive offers, it's an opportunity for us to bond with our shoppers as they become advocates of our brand," said Lisa Rhodes, chief executive officer of dots. "Our core customer is very loyal and loves to dress in style. The new private